Manager, Lifecycle Marketing at Theblacktux

At The Black Tux, we are dedicated to helping our customers look their best and feel confident for both their most significant life events and their everyday moments. We take pride in designing contemporary formal wear using premium natural fabrics like merino wool, linen, silk, and velvet sourced from the world's finest mills. By combining our online predictive fit technology with expert stylists in our showrooms and a top-tier customer service team, we strive to deliver an exceptional experience for every individual. We are currently looking for a passionate professional to join our 7-person marketing team and help us elevate our brand while driving meaningful growth.

About the Role

We are seeking a Manager, Lifecycle Marketing to join us in a full-time, remote capacity. In this position, you will own and evolve our customer messaging strategy across email and SMS channels. You will have the autonomy to build lasting relationships with our customers as they move from their first formal wear rental into our everyday menswear collection, ensuring that our brand voice remains sophisticated and consistent throughout their journey.

Key Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy across email and SMS to achieve our brand and business goals.
• Build and optimize email journeys that focus on converting new customers and fostering long-term engagement beyond the initial purchase.
• Lead the launch and ongoing management of our SMS marketing program, including strategy, implementation, and performance optimization.

Requirements

To be successful in this role, you should possess the following qualifications and skills:

• 5-8 years of professional experience in lifecycle marketing, CRM, or email marketing.
• Strong proficiency with ESP platforms, with a preference for Klaviyo.
• Deep knowledge of email marketing best practices, including deliverability optimization, authentication protocols, and privacy regulations.
• Proven ability to analyze performance using web analytics tools like Google Analytics or Amplitude and BI tools like Tableau.
• Technical competency in email development, including HTML and CSS.
• Excellent project management skills and the ability to collaborate effectively across creative, retail, and performance marketing teams.

Location

This position is remote and can be performed from anywhere.

Compensation and Benefits

We believe our people are our greatest asset, and we are committed to fostering a diverse, inclusive, and welcoming environment for everyone. As part of our team, you will enjoy the following benefit:

• Remote work flexibility.