Manager, Lifecycle Marketing at KiwiCo

KiwiCo logo
KiwiCo

Manager, Lifecycle Marketing

us flag
United States

Hybrid

Full Time

#Marketing

#Email Marketing

#SMS Marketing

#campaign building

#CRM

#Data Analysis

#Iterable

#Looker

#BI Tools

#SQL

#HTML

KiwiCo is looking for a Manager, Lifecycle Marketing

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At KiwiCo, we spark creativity and curiosity in children by delivering hands-on projects through our subscription service, e-commerce store, and content platform. We are looking for a Manager, Lifecycle Marketing to join our team in the United States and help us grow customer lifetime value through strategic communication.

Responsibilities

  • Design and launch lifecycle campaigns across email and SMS to boost acquisition, engagement, and revenue.
  • Collaborate with our product, engineering, data, and creative teams to refine the user experience and coordinate campaign execution.
  • Map out the user journey to identify opportunities for personalized communication and translate these insights into clear campaign briefs.
  • Manage the end-to-end process for triggered programs, including building, quality assurance, monitoring, and iterative improvement.
  • Partner with our analytics team to maintain the CRM database and ensure data integrity.
  • Develop performance reports for CRM initiatives and present actionable insights to senior leadership to drive channel optimization.
  • Keep pace with industry trends and emerging technologies to continuously improve our marketing strategies.

Must-haves

  • At least 4 years of experience in lifecycle marketing, ideally within a direct-to-consumer e-commerce environment.
  • Hands-on technical expertise in building and deploying campaigns within Iterable or similar email marketing platforms.
  • Ability to troubleshoot and optimize ESP platform configurations.
  • Strong analytical mindset with proficiency in BI tools like Looker.
  • Excellent communication skills and the ability to work effectively across diverse cross-functional teams.

Nice-to-haves

  • Prior experience working in the subscription-based industry.
  • Technical proficiency in SQL and HTML.
  • A background or strong interest in education and fostering children's learning experiences.

Benefits

  • Hybrid work schedule, with our team currently working from our Mountain View office on Tuesdays and Wednesdays.
KiwiCo logo

KiwiCo

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Company Size

101-250

Markets

Art

Social Media

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KiwiCo logo
KiwiCo

Manager, Lifecycle Marketing

Hybrid

Full Time

#Marketing

#E Commerce

#Education

#Lifecycle Marketing

#Email Marketing

#SMS Marketing

#CRM

#Data Analysis

#Iterable

#Looker

#BI Tools

#SQL

#HTML

KiwiCo logo
KiwiCo

Manager, Lifecycle Marketing

us flag
United States

Hybrid

Full Time

#Marketing

#Email Marketing

#SMS Marketing

#campaign building

#CRM

#Data Analysis

#Iterable

#Looker

#BI Tools

#SQL

#HTML

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