KiwiCo
Manager, Lifecycle Marketing
Hybrid
Full Time
#Marketing
#Email Marketing
#SMS Marketing
#campaign building
#CRM
#Data Analysis
#Iterable
#Looker
#BI Tools
#SQL
#HTML
KiwiCo is looking for a Manager, Lifecycle Marketing
Full TimeManagerHybridUnited StatesMarketingEmail MarketingSMS Marketingcampaign buildingCRMData AnalysisIterableLookerBI ToolsSQLHTMLEnglishHybrid work
At KiwiCo, we spark creativity and curiosity in children by delivering hands-on projects through our subscription service, e-commerce store, and content platform. We are looking for a Manager, Lifecycle Marketing to join our team in the United States and help us grow customer lifetime value through strategic communication.
Responsibilities
- Design and launch lifecycle campaigns across email and SMS to boost acquisition, engagement, and revenue.
- Collaborate with our product, engineering, data, and creative teams to refine the user experience and coordinate campaign execution.
- Map out the user journey to identify opportunities for personalized communication and translate these insights into clear campaign briefs.
- Manage the end-to-end process for triggered programs, including building, quality assurance, monitoring, and iterative improvement.
- Partner with our analytics team to maintain the CRM database and ensure data integrity.
- Develop performance reports for CRM initiatives and present actionable insights to senior leadership to drive channel optimization.
- Keep pace with industry trends and emerging technologies to continuously improve our marketing strategies.
Must-haves
- At least 4 years of experience in lifecycle marketing, ideally within a direct-to-consumer e-commerce environment.
- Hands-on technical expertise in building and deploying campaigns within Iterable or similar email marketing platforms.
- Ability to troubleshoot and optimize ESP platform configurations.
- Strong analytical mindset with proficiency in BI tools like Looker.
- Excellent communication skills and the ability to work effectively across diverse cross-functional teams.
Nice-to-haves
- Prior experience working in the subscription-based industry.
- Technical proficiency in SQL and HTML.
- A background or strong interest in education and fostering children's learning experiences.
Benefits
- Hybrid work schedule, with our team currently working from our Mountain View office on Tuesdays and Wednesdays.
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