Incident IQ
Manager, Demand Generation
On-site
Full Time
#Marketing
#SaaS
#Education
#Martech Tools
#Digital Advertising
#Account Based Marketing
#Project Management
#Process Management
Incident IQ is looking for a Manager, Demand Generation
Full TimeManagerOn-siteUnited StatesMarketingSaaSEducationMartech ToolsDigital AdvertisingAccount Based MarketingProject ManagementProcess ManagementEnglish401kMedical insuranceDental insuranceVision insuranceLife insurancePaid time off
Incident IQ is an Atlanta-based company that provides a specialized SaaS service management platform designed for K-12 school districts. Our software streamlines essential workflows like IT asset management, help desk ticketing, and facilities maintenance, helping millions of students and teachers across the United States focus on learning. We are looking for a strategic and data-driven Manager of Demand Generation to lead our campaign team and drive measurable growth from our office location.
Responsibilities
- Design and implement comprehensive demand generation plans that align with our business goals for lead generation and revenue growth.
- Lead, mentor, and oversee a team of four campaign managers, ensuring clear role definition and project coordination.
- Manage digital advertising efforts, including PPC and paid social, while collaborating with external agency partners.
- Partner with product marketing to tailor messaging to specific customer personas and the broader buyer journey.
- Utilize marketing automation tools to streamline workflows and improve lead management processes.
- Analyze campaign performance metrics to extract actionable insights, optimize ongoing initiatives, and report findings to senior leadership.
- Develop and execute Account-Based Marketing (ABM) strategies to support sales enablement and pipeline development.
Must-haves
- At least 7 years of experience in demand generation, specifically within a SaaS environment.
- A minimum of 3 years of experience in a management role, with a proven ability to lead and develop teams.
- Strong technical proficiency with various MarTech tools and platforms.
- Deep expertise in digital advertising channels, including paid search, social media, and programmatic ads.
- Solid background in project and process management.
- Hands-on experience implementing Account-Based Marketing strategies.
- A data-driven mindset with a strong understanding of funnel metrics such as MQL to Opportunity conversion and LTV to CAC.
- Excellent communication skills and the ability to present complex data to management.
- Fluency in English.
Benefits
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Life insurance.
- 401k plan.
- Paid time off.
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