Lifecycle Marketing Manager at Figure

Figure is transforming the financial services sector by leveraging a powerful, scalable technology platform to increase efficiency and transparency in capital markets. We are looking for a Lifecycle Marketing Manager to join our innovative team and help us continue building impactful financial products from the ground up.

Responsibilities

• Develop and execute data-driven lifecycle marketing strategies that boost revenue, product engagement, and cross-selling across our DTC, B2B, and B2B2C channels.
• Collaborate closely with internal teams like Product, Design, Engineering, and Compliance to ensure seamless execution of marketing initiatives.
• Take ownership of our Email and SMS channels, including strategy, optimization, and performance reporting.
• Design and manage A/B testing frameworks to refine customer journeys and improve conversion rates.
• Maintain high operational standards by documenting processes and ensuring all content adheres to our brand and compliance guidelines.
• Translate technical requirements into actionable plans for our engineering teams, utilizing your knowledge of HTML and Liquid code.

Must-haves

• At least 3 years of professional experience in email marketing, SMS, or broader marketing automation.
• Expertise in using Braze or similar marketing automation platforms.
• Strong proficiency in HTML and a solid understanding of database logic and advanced segmentation.
• Proven ability to manage complex projects, prioritize tasks, and thrive in a fast-paced environment.
• Excellent communication skills to facilitate effective cross-functional collaboration.
• A bachelor’s degree in Marketing, Business, or a related field.

Nice-to-haves

• Prior experience working within the financial services industry.

Benefits

The salary range for this position is $104,000 to $130,000.

• Comprehensive health, vision, and dental insurance plans.
• Life and disability insurance coverage.
• 401k retirement savings plan.
• Commuter benefits.
• Support for a comfortable workspace with a home office budget.
• Flexibility to work in a hybrid or remote environment.