Figure
Lifecycle Marketing Manager
104k - 130k USD
Hybrid
Full Time
#Marketing
#Email Marketing
#SMS
#Marketing Automation
#HTML
#Braze
#Testing
#Project Management
#Communication
Figure is looking for a Lifecycle Marketing Manager
Full TimeMid-LevelHybridMarketingEmail MarketingSMSMarketing AutomationHTMLBrazeTestingProject ManagementCommunicationEnglishVision insuranceDental insuranceLife insuranceDisability insurance401kCommuter benefitsRemote work
Figure is transforming the financial services sector by leveraging a powerful, scalable technology platform to increase efficiency and transparency in capital markets. We are looking for a Lifecycle Marketing Manager to join our innovative team and help us continue building impactful financial products from the ground up.
Responsibilities
- Develop and execute data-driven lifecycle marketing strategies that boost revenue, product engagement, and cross-selling across our DTC, B2B, and B2B2C channels.
- Collaborate closely with internal teams like Product, Design, Engineering, and Compliance to ensure seamless execution of marketing initiatives.
- Take ownership of our Email and SMS channels, including strategy, optimization, and performance reporting.
- Design and manage A/B testing frameworks to refine customer journeys and improve conversion rates.
- Maintain high operational standards by documenting processes and ensuring all content adheres to our brand and compliance guidelines.
- Translate technical requirements into actionable plans for our engineering teams, utilizing your knowledge of HTML and Liquid code.
Must-haves
- At least 3 years of professional experience in email marketing, SMS, or broader marketing automation.
- Expertise in using Braze or similar marketing automation platforms.
- Strong proficiency in HTML and a solid understanding of database logic and advanced segmentation.
- Proven ability to manage complex projects, prioritize tasks, and thrive in a fast-paced environment.
- Excellent communication skills to facilitate effective cross-functional collaboration.
- A bachelor’s degree in Marketing, Business, or a related field.
Nice-to-haves
- Prior experience working within the financial services industry.
Benefits
The salary range for this position is $104,000 to $130,000.
- Comprehensive health, vision, and dental insurance plans.
- Life and disability insurance coverage.
- 401k retirement savings plan.
- Commuter benefits.
- Support for a comfortable workspace with a home office budget.
- Flexibility to work in a hybrid or remote environment.
Copy Permalink
