Lifecycle Marketing Manager at Perpay - Career's Page

Are you ready to help people achieve financial stability while working with a team that is passionate about creating inclusive, life-changing products? At Perpay, we are dedicated to building simple financial tools that foster healthy habits, and we are looking for a talented individual to join our mission. With over $500 million in spending power utilized by our members and backing from industry leaders like JP Morgan and First Round Capital, we are constantly growing and looking for creative problem solvers to join us at our headquarters in Center City, Philadelphia.

What you bring

As a Lifecycle Marketing Manager, you will lead our efforts to boost user engagement and retention across our platform. This full-time, mid-level role is based on-site in the United States, where you will manage our existing marketing infrastructure while spearheading communications for our newest product, the Perpay Credit Card. Your expertise in CRM, segmentation, and analytics will be vital as you collaborate with our Product and Data Engineering teams to hit ambitious growth targets.

• Direct the lifecycle marketing team across multiple channels including email, SMS, and push notifications.
• Design and execute comprehensive marketing campaigns, from initial strategy and experimental design to final implementation.
• Conduct customer research through interviews and surveys to transform data insights into actionable communication strategies.

Requirements

We are looking for a candidate who possesses a strong blend of technical proficiency and strategic thinking. You should have at least three years of experience in lifecycle or retention marketing, along with a proven track record of managing direct reports. We value candidates who are experts in A/B testing and have hands-on experience using modern lifecycle communication tools. You must be comfortable working with complex event data to drive personalization and segmentation. Because you will be working closely with our cross-functional teams, excellent communication skills and a deep understanding of growth frameworks are essential. Proficiency in English is required for this role.

What we offer

We believe in supporting our team members both inside and outside of the office. We provide a comprehensive benefits package designed to support your long-term well-being and professional growth.

• 401k retirement plan.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• Relocation assistance for those moving to join our team.
• Commuter benefits to assist with your daily travel.

How to Apply

If you are a creative strategist who loves using data to make an impact, we would love to hear from you. Please submit your application to join our team and help us continue building products that make a real difference in our members' financial lives.