Lifecycle Marketing Manager
Remote
Full Time
#Marketing
#Email Marketing
#Project Management
#Analytical Thinking
#Communication
#Copywriting
At Triple Whale, we are leading the way in business intelligence for the e-commerce sector. Our software tracks over $40 billion in annual online commerce for thousands of customers across dozens of countries. With headquarters in Columbus, Ohio, and additional offices in Israel, we pride ourselves on a culture defined by innovation, creativity, and speed. We are currently expanding our team to pursue an ambitious vision, and we would love for you to be a part of our growth.
What is this role?
We are looking for a Senior Lifecycle Marketing Manager to join our team on a full-time, remote basis. This is a pivotal role where you will own our email and in-product marketing strategy across every stage of the customer journey. You will be responsible for driving measurable outcomes in onboarding, adoption, conversion, and expansion efforts. We are seeking someone with 5 to 7 years of experience in B2B SaaS lifecycle, growth, or email roles who is ready to make a significant impact.
What will you do?
- Take ownership of the end-to-end strategy and execution for lifecycle campaigns and automations, while continuously assessing the health and effectiveness of our programs.
- Create compelling copy for all email and in-product communications to foster deeper engagement and drive product consideration.
- Collaborate with stakeholders across Product, Sales, Marketing, and Customer Success to manage our lifecycle calendar and ensure we are providing an optimal experience for every customer.
What makes you a great fit?
You are a proactive, strategic thinker who thrives in fast-paced environments where you can navigate ambiguity with ease. To succeed in this role, you should have:
- Extensive experience with HubSpot, including the ability to manage automation workflows, email segments, and integrations.
- Strong analytical skills and a proven track record of using data-driven insights to inform your strategy and growth experiments.
- Excellent written and verbal communication skills, paired with the ability to work effectively across various go-to-market teams.
- A self-motivated mindset and a passion for building scalable processes within a growing organization.
- Fluency in English.
Knowledge of the DTC or e-commerce space is considered a plus.
What's in it for you?
Joining Triple Whale means becoming part of a world-class team of talented, kind, and hardworking individuals. In addition to a competitive salary and equity, we offer a comprehensive benefits package to support your well-being:
- Remote work flexibility.
- Excellent medical, dental, and vision insurance coverage.
- A 401k plan with a 3% company match.
- Generous paid time off to ensure you have the time you need to recharge.
- Dedicated parental leave and family-focused policies.
