Lifecycle Marketing Manager at Raise Marketplace, LLC

Raise is transforming the gift card industry by integrating it with blockchain technology, creating a direct, efficient network that connects brands with their customers. We have spent a decade refining our vision, backed by significant institutional support from partners like PayPal, NEA, and Accel, and we are now preparing for a major token launch and a strategic investment of $50 million. As a fully remote team, we are looking for a Lifecycle Marketing Manager to help us redefine consumer-brand interactions and drive engagement across our growing platform.

Responsibilities

• Design and implement lifecycle strategies that boost customer satisfaction, engagement, and overall revenue.
• Manage sophisticated customer segmentation to ensure our messaging reaches the right audience at the right time.
• Oversee email marketing initiatives, including newsletters, promotional blasts, and automated triggered messages.
• Execute multi-channel campaigns across SMS and push notifications to keep our users connected.
• Analyze campaign performance metrics to refine our approach and maximize return on investment.
• Work closely with our product, design, and analytics teams to ensure our marketing efforts are cohesive and effective.
• Establish a rigorous testing and experimentation framework to continuously improve the user experience.
• Stay ahead of market trends and manage relationships with external vendors to maintain our competitive advantage.

Must-haves

• At least 3 years of professional experience in lifecycle marketing or a closely related discipline.
• A bachelor’s degree in business with a focus on marketing.
• Deep expertise in customer behavior analysis and segmentation strategies.
• Proven experience working with email service providers and SMS platforms like SailThru or Attentive.
• Strong analytical abilities, with a track record of using data to drive decision-making.
• Solid project management skills to keep campaigns on track and on brand.
• Exceptional writing and editing skills, with a keen eye for detail.
• Excellent communication skills and the ability to collaborate effectively across teams.
• Experience executing product content campaigns that educate and engage users.

Nice-to-haves

• An advanced degree in a relevant field.
• Prior experience in consumer app marketing and communications.
• Familiarity with business intelligence and product analytics platforms.
• A portfolio demonstrating past campaign results and creative samples.

Benefits

• Comprehensive health, dental, and vision insurance coverage.
• 401(k) plan with a discretionary company match.
• Company-paid short-term and long-term disability insurance.
• Life insurance policies.
• Flexible paid time off policy.
• Dedicated paid time off for volunteering through our Raise Gives Back program.
• Paid parental leave.
• Access to voluntary benefits, including identity protection and pet insurance.