Lifecycle Marketing Manager at Kittl

A little about us

• Redefining graphic design: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools: Build the new Adobe of tomorrow

• Rapid growth: Millions of users within just two years of launch

• Diverse team: 120+ team members representing 30+ different countries

• Truly product-led company: Engineers, Product managers and designers are at the core of Kittl - shaping an engineering driven working culture

• Strong funding: Raised over $45M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma

Learn more: www.kittl.com/career

Your role at Kittl

You will be the backbone of our lifecycle and product communication efforts. As our Lifecycle & Product Marketing Manager, you will own our email, CRM, and Learn Hub operations, ensuring users receive the right guidance, messaging, and education at the right time.

Your goal is to turn lifecycle and education into reliable drivers of activation, feature adoption, and retention, while keeping all systems aligned with ongoing product changes. This role is highly execution-focused, with clear ownership and measurable impact, and will be critical to supporting our product-led growth as we scale into 2026. You will report into Product Marketing / Growth.

What you'll do

• Own lifecycle & CRM operations: Manage our customer communication platforms end-to-end across onboarding, activation, feature adoption, retention, and winback; keep lifecycle flows up to date with product changes and new features; maintain CRM structure, segmentation, triggers, and hygiene

• Run lifecycle experiments: Test messaging, timing, segmentation, and triggers across lifecycle journeys; measure and report on performance (activation, CTR, CVR, retention, upgrades); establish a clear testing and learning cadence

• Own the Learn Hub: Maintain Learn Hub structure, content prioritization, and ongoing updates; ensure Learn Hub stays aligned with product changes and user needs; integrate Learn Hub content into lifecycle and onboarding flows

• Support product launches & adoption: Plan and execute lifecycle support for product launches; drive feature discovery and adoption through email and education; partner with Product and Engineering to surface the right content at the right moment

• Collaborate cross-functionally: Work with Engineering to define events, triggers, and tracking; translate user insights and product updates into clear, product-led messaging

• Drive lifecycle impact: Improve activation, feature adoption, retention, winback, and upgrades through continuous optimization across lifecycle journeys

What you’ll need

• Experience: 3+ years experience in lifecycle marketing, product marketing, growth, or CRM; hands-on experience owning email or lifecycle programs

• Platform confidence: Experience with CRM and lifecycle tools (e.g. Customer.io); comfort working with events, data, and engineers

• Execution mindset: Strong ownership and bias toward action; comfortable managing complex systems and keeping them organized

• Clear communication: Strong writing skills for product-led emails and educational content; ability to turn product updates into clear user-facing guidance

• Testing & learning: Data-informed mindset with experience running and analyzing experiments

Interview process

• Recruiter interview (30 min)

• Interview with Head of Growth (30 min)

• Take home assignment

• Technical Interview, present case study (45min)

• Bar raiser interview with Chief of Staff, right hand to CEO (45 min)

We are looking for someone

• Exceptionally driven to drive impact and challenge the status quo

• Who takes extreme ownership & gets things done

• Who goes above and beyond in their role

• Who is deeply passionate about what they do

Benefits

• Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact

• Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.

• Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun

• Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style

• Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours

• Learning & development: Our L&D budget supports your professional growth

• Mobility benefit: We fully cover your monthly BVG public transport ticket

• Health and fitness: Urban Sports Club membership discount

• Vacation: Up to 30 vacation days per year

#li-hybrid

🌈 At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!