Lifecycle Marketing Manager at Figure

At Figure, we are transforming how financial services operate by building a powerful technology platform that streamlines loan origination and creates greater transparency across capital markets. Our team of proven leaders has already generated billions of dollars in value in fintech, and we continue to earn recognition such as FastCo’s Most Innovative Companies and Forbes’ Top 50 Blockchain Companies. We are looking for a Lifecycle Marketing Manager who is ready to shape how borrowers and loan officers experience our products from the very first interaction through every stage of their journey.

About the Role

We are hiring a Lifecycle Marketing Manager on a full-time basis. In this position you will own the end-to-end lifecycle journeys for our direct-to-consumer, business-to-business, and business-to-business-to-consumer audiences, with a primary focus on our HELOC and private-label lending products. You will set the strategy, manage execution, and continuously optimize our email and SMS programs to increase engagement, drive revenue, and improve customer experiences.

Key Responsibilities

• Design and maintain data-driven lifecycle marketing programs that increase revenue, deepen product engagement, and identify cross-sell opportunities across borrower and loan officer audiences.
• Partner with Compliance, Product, Design, Engineering, and external partners to translate customer insights into clear campaign requirements and deliver assets that meet brand and regulatory standards.
• Run structured A/B tests, analyze results, and iterate on sequences to improve conversion rates and overall program performance.

Requirements

• At least three years of hands-on experience building and optimizing email, SMS, or marketing-automation programs.
• Bachelor’s degree in Marketing, Business, or a related field.
• Expert-level command of Braze or a comparable automation platform, plus strong HTML skills for template development and troubleshooting.
• Demonstrated success running A/B tests and using data to refine campaign performance.
• Clear project-management ability to juggle multiple workstreams and meet deadlines in a fast-paced setting.
• Comfortable collaborating across technical and non-technical teams and explaining requirements in plain language.

Location

This role is open to candidates anywhere and can be performed in a hybrid capacity.

Compensation and Benefits

For residents of CO, NY, CA, and WA the salary range is $104,000–$130,000, and the role includes eligibility for a performance-based bonus of up to 25 percent plus equity. Additional benefits include comprehensive medical, dental, and vision coverage, life and disability insurance, a 401(k) plan, HSA/FSA options, commuter benefits, up to twelve weeks of paid family leave, flexible time off, continuing-education reimbursement, and home-office support for those working primarily outside a traditional office.