Lifecycle Marketing Manager at Beautiful.ai

At Beautiful.ai, our mission is to make it simple for anyone to create stunning presentations in minutes. We are a Series B company backed by investors like First Round Capital and Shasta Ventures, and we provide a leading software solution that helps thousands of customers, including major corporations like SAP and HP, tell compelling visual stories.

Responsibilities

• Design and execute a full-funnel lifecycle marketing strategy that optimizes the customer journey from the first touchpoint through long-term retention.
• Build and manage automated onboarding programs to help new users discover product value quickly and increase adoption rates.
• Use data to segment our audience, creating personalized messaging that resonates with different user groups.
• Monitor campaign performance and user behavior to identify trends, conducting regular A/B tests to refine our outreach.
• Collaborate with our Product, Sales, and Customer Success teams to align marketing efforts with new feature launches and overall business objectives.
• Develop initiatives to boost customer loyalty and advocacy while proactively identifying and mitigating churn risks.

Must-haves

• At least 4 to 5 years of experience in retention, CRM, or lifecycle marketing within a SaaS environment.
• A strong background in executing successful programs within a product-led growth model.
• Deep understanding of subscription business metrics and the various stages of the customer lifecycle.
• Expertise in using marketing automation platforms, CRM systems, and data analysis tools to drive decisions.
• Excellent project management skills and the ability to thrive in a fast-paced, remote setting.
• Strong communication skills and a collaborative mindset when working across different departments.

Nice-to-haves

• Practical experience working with our specific tech stack, including Klaviyo, Amplitude, Google Analytics, Salesforce, and SQL.

Benefits

The salary range for this position is $120,000 to $150,000 USD.

• Fully remote work environment with flexible hours.
• Comprehensive medical, dental, and vision insurance coverage.
• 401k program and commuter benefits.
• Equity compensation with a 4-year vesting schedule.
• Life, disability, and AD&D insurance.
• Generous paid time off and a flexible vacation policy.