Lifecycle Marketing Manager at Pontera

At Pontera, our mission is to help people retire with greater security. We provide a software platform that empowers financial advisors to manage 401(k) and other retirement accounts as part of a personalized strategy for their clients. Our reach spans the entire industry, serving everyone from small businesses to Fortune 500 firms. Backed by major investors like ICONIQ Growth and Lightspeed Venture Partners, we are a fast-growing team dedicated to becoming a global leader in fintech. We pride ourselves on a people-first culture, where we remain focused on the individuals we serve and the colleagues we work alongside every day.

About the Role

We are seeking a Lifecycle Marketing Manager to join our team in a full-time capacity. In this role, you will be responsible for the strategy and execution of marketing touchpoints that guide our customers through their entire journey. You will design multi-channel programs that nurture contacts from their first point of awareness through long-term retention. By leveraging automation, segmentation, and personalization, you will create data-driven campaigns that enhance the customer experience and drive meaningful growth for our business.

Key Responsibilities

• Design and execute automated lifecycle programs that engage leads, manage customer onboarding, and improve retention rates.
• Implement sophisticated segmentation strategies using behavioral triggers and engagement data to deliver highly relevant, personalized messaging.
• Partner with cross-functional teams, including product marketing, sales, and business intelligence, to identify opportunities for funnel optimization and seamless customer journeys.

Requirements

• At least 6 years of professional experience focused on lifecycle marketing, CRM management, or marketing automation.
• Technical expertise in modern marketing stacks, including platforms like HubSpot, Salesforce, Pendo, and 6sense.
• A strong analytical mindset with a proven ability to translate performance metrics and A/B testing results into actionable growth strategies.
• Excellent communication skills and a collaborative spirit, with a willingness to thrive in a fast-paced, flexible environment.

Location

This position is based in the United States and follows a hybrid work model.

Compensation and Benefits

The annual salary for this position is $125,000. Beyond the base pay, we offer a comprehensive benefits package designed to support your professional and personal well-being:

• Equity compensation eligibility for all new hires.
• A 401(k) retirement plan.
• Generous paid time off.
• Dedicated support for professional development, including coverage for certifications and classes.
• A flexible hybrid work environment.