Lifecycle Marketing Manager
Remote
Full Time
#Marketing
#Email Marketing
#CRM
#Salesforce
#Data
#Testing
#HubSpot
#Writing
#Interpersonal Communication
#Data Analysis
We are thrilled that you are interested in joining Poll Everywhere. As a growing B2B SaaS company with over 60 team members, we are on a mission to make presentations more inclusive by turning them into two-way conversations. Since our founding in 2008, we have helped millions of users at organizations like Google, AT&T, and Target create interactive experiences like word clouds and live polls. We are looking for a Senior Lifecycle Marketing Manager to join our team and help us nurture our audience through thoughtful, data-driven communication.
What you'll be doing
- You will take full ownership of our end-to-end email marketing strategy, which includes writing compelling copy, managing audience segmentation, building workflows, and reporting on campaign performance.
- You will serve as the primary lead for our HubSpot CRM, ensuring the data is clean and accurate while managing complex integrations with Salesforce and troubleshooting any technical issues.
- You will collaborate across our marketing, sales, product, and customer teams to design a cohesive email ecosystem that guides users through every stage of their journey, from acquisition to retention.
What you'll bring
To be successful in this role, you should have a strong background in email marketing and CRM management. We are looking for the following qualifications:
- 3 to 5 years of experience in lifecycle and email marketing, showing a history of increasing responsibility and scale.
- At least 3 years of technical experience managing HubSpot, specifically with Salesforce integrations, complex workflows, and data hygiene.
- Excellent writing skills and the ability to craft engaging copy for various stages of the customer journey.
- Strong interpersonal skills, allowing you to communicate complex technical concepts clearly to your colleagues.
- Proficiency in English.
- A track record of using data to test, measure, and improve email performance metrics like open and click-through rates.
Bonus points if you have experience with Excel, HTML or Javascript for web development, visual design, or hold relevant HubSpot certifications.
What you'll get
We value the diverse backgrounds of our team members, and we are committed to providing you with a supportive environment where you can learn and grow. In addition to joining a team that takes pride in its work, you will receive the following benefit:
- Remote work flexibility.
