Lifecycle Marketing Manager
On-site
Contractor
#Marketing
#Google Analytics
#Storyblok
#Salesforce Marketing
#Project Management
#SEO
Every organization needs supplies and services to operate. From laptops and rental cars to pens and pallets, all businesses, schools, and government bodies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a marketplace for connecting buyers and suppliers to transform how procurement professionals buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.
This role offers an excellent opportunity to gain hands-on experience in the marketing field while working alongside experienced professionals. You'll have the chance to contribute to meaningful campaigns, enhance your skill set, and grow within a supportive and innovative team environment. If you're passionate about marketing and excited to make an impact, we'd love to hear from you!
Responsibilities
- Support the creation and execution of marketing campaigns across diverse channels
- Partner with the content team to plan, craft, and schedule materials for growth initiatives, member engagement, email campaigns, and other digital platforms
- Collaborate across departments to design customer journeys that drive new member acquisition, cross-selling opportunities, and deeper member engagement
- Oversee website and landing page updates to ensure accuracy and consistency
- Work with internal teams and external vendors to deliver campaigns on time and within budget
- Analyze campaign performance using tools like Google Analytics, delivering actionable insights and recommendations for improvement
- Maintain a well-organized marketing calendar and detailed project management documentation
- Provide administrative support for marketing projects as needed
Qualifications
- Proven expertise in managing the complete B2B customer lifecycle, including demand generation, lead nurturing, sales enablement, platform engagement, and cross-sell/upsell strategies
- Proficient in leveraging digital tools such as Google Analytics, Storyblok, and Salesforce Marketing Cloud to drive results
- Highly organized with strong project management skills and exceptional attention to detail
- Excellent written and verbal communication skills, adept at conveying ideas clearly and effectively
- A foundational understanding of SEO and marketing operations is an added advantage
CoreTrust Purchasing Group
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