Lifecycle Marketing Manager at Flex

Flex logo
Flex

Lifecycle Marketing Manager

Remote

Full Time

#Growth

#Marketing

#Email Marketing

#SMS Marketing

#Salesforce

#Data Analysis

#Testing

Flex is looking for a Lifecycle Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

Flex is building a finance super app for business owners — reimagining every single aspect of the financial workflow and financial services for any entrepreneur. The company has grown revenue 25x+ since publicly launching in September 2023 and is on track to achieve profitability by early 2025. Flex is focused on mid-market businesses ($3 - $100M revenue) that are largely overlooked by existing fintech solutions and reliant on slow and outdated regional banks.  We are targeting a ~$1T revenue opportunity that is largely up for grabs.Flex is a fully remote company and this role can be performed from anywhere.
🕺 About the Role As our Lifecycle Marketing Manager, you will take ownership of Flex’s outbound communication strategy to nurture, retain, and convert leads into loyal customers. This role also focuses on plugging funnel leaks by creating targeted email and SMS campaigns, ensuring every potential and current customer receives timely, personalized, and impactful messaging. You’ll leverage your expertise in lifecycle marketing to increase engagement, improve conversion rates, and drive measurable business outcomes.We’re looking for someone who thrives on problem-solving, has a passion for customer engagement, and wants to own a key part of the customer journey at Flex.

✅ What You’ll Do
  • Build and Execute Email and SMS Campaigns
  • Develop, implement, and optimize email and SMS strategies to address specific stages of the customer journey - from acquisition to reducing funnel leakage.
  • Craft compelling and relevant content that resonates with our target audience, driving engagement and conversion.
  • Lifecycle Strategy Development
  • Analyze customer behaviors and funnel metrics to identify leakage points and develop tailored communication plans to re-engage users
  • Segment customers effectively to ensure the right message reaches the right audience at the right time.
  • Automation and Workflow Management
  • Set up and manage on Salesforce automated workflows for onboarding, engagement, retention, and win-back campaigns.
  • Optimize triggers and timing to enhance customer experiences and maximize results
  • Data-Driven Optimization:Measure and analyze campaign performance, using data to inform and improve strategy.
  • Report on key lifecycle KPIs such as open rates, click-through rates, conversion rates, and churn metrics.
  • Experimentation and Iteration
  • Conduct A/B testing to optimize subject lines, content, send times, and other variables.
  • Establish a test-and-learn approach to continuously improve messaging and strategy.


  • ⚡️ What You Bring
  • 4+ years of experience in lifecycle or email marketing, with a proven track record of reducing funnel leakage through targeted campaigns.
  • Expertise in email and SMS marketing platforms and automation tools.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Exceptional written and verbal communication skills, with an eye for detail and design.
  • Deep understanding of customer journeys and segmentation.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Nice to Have: Experience in fintech or B2B SaaS marketing.


  • 🚀 What We Bring
  • Founding team from YC, DoorDash, MIT, Harvard, Thiel Fellowship, JPMorgan, Goldman Sachs, Kabbage, American Express, McKinsey Ai, and beyond
  • Closed Series A with equity and debt funding - significant horsepower and runway
  • Remote work w/ semi-annual offsites in exotic locations
  • Excellent compensation and benefits (401k, life insur., PTO, paid medical, dental, vision, etc)
  • Flex logo

    Flex

    3 views

    0 applied

    Social Media

    Visit Flex
    Share this job
    Copy Permalink
    Open roles at Flex
    Flex logo
    Flex

    Director, Analytics Engineer

    us flag
    United States

    222k - 266k USD

    Hybrid

    Full Time

    #Analytics

    #Fintech

    #Data

    #SQL

    #Snowflake

    #DBT

    #Airflow

    #Python

    Flex logo
    Flex

    Analytics Engineer

    Remote

    Full Time

    #Technology

    #Engineering

    #SQL

    #DBT

    #Data Pipelines

    #Snowflake

    #Redshift

    #BigQuery

    #Data Visualization

    #Looker

    #Tableau

    #Power BI

    Flex logo
    Flex

    Director of Growth Marketing

    us flag
    United States

    200k - 211k USD

    Hybrid

    Full Time

    #Growth Marketing

    #Fintech

    #Performance Marketing

    #Paid Search

    #Social Media

    #SEO

    #SEM

    #Budget Management

    #Google Analytics

    #Tableau

    #Lead Generation

    #Marketing

    Flex logo
    Flex

    Lifecycle Marketing Manager

    Remote

    Full Time

    #Growth

    #Marketing

    #Email Marketing

    #SMS Marketing

    #Salesforce

    #Data Analysis

    #Testing

    Flex logo
    Flex

    Senior Software Engineer, Backend

    Remote

    Full Time

    #Technology

    #Engineering

    #Finance

    #NodeJS

    #TypeScript

    #Design

    #Cloud Services

    #Google Cloud

    #AWS

    #Azure

    #Micro Services

    #Data

    #API

    Discover similar jobs
    Newlawbusinessmodel logo
    Newlawbusinessmodel

    Marketing Manager

    Remote

    Full Time

    #Marketing

    #AI Tools

    #Data Analysis

    #Social Media

    #Campaign Management

    #Funnel Optimization

    #Content Strategy

    #Performance Marketing

    Truv logo
    Truv

    Lead Product Manager, Consumer Product

    Remote

    Full Time

    #Product

    #Fintech

    #Product Management

    #User Testing

    #Testing

    #Data Analysis

    #Stakeholder Management

    #Compliance

    #Technology

    AIP Connect logo
    AIP Connect

    Associate Recruitment Specialist

    Remote

    Full Time

    #Human Resources

    #Recruitment

    #Talent Acquisition

    #LinkedIn Recruiter

    #Search

    #Management

    #Talent Sourcing

    #Outreach

    #Data Analysis

    Emi Labs logo
    Emi Labs

    Back-end Engineer

    ar flag
    Argentina

    Remote

    Full Time

    #Backend Engineering

    #AI Tools

    #Systems

    #Node.Js

    #Backend Development

    #Architecture

    #AI

    #LLM

    #Testing

    #Monitoring

    #Workflow Automation

    W
    Wrapbook

    Senior Product Manager

    Remote

    Full Time

    #Product Management

    #Fintech

    #SaaS

    #Product Strategy

    #Roadmap Planning

    #Collaboration

    #Data Analysis

    #SQL

    #AI Tools

    #Customer Insights

    #Technical Systems

    S
    Sui Foundation

    Senior Experiential Events Marketing Manager

    Remote

    Contractor

    #Marketing

    #Web3

    #Blockchain

    #Event Production

    #Project Management

    #Coordination

    #Creative

    #Budget Management

    #Operations

    #Collaboration

    #Stakeholder Management

    GoFundMe logo
    GoFundMe

    Account Executive, Mid-Market

    134k - 201k USD

    Remote

    Full Time

    #Sales

    #SaaS

    #B2B Sales

    #SaaS Sales

    #Pipeline Management

    #MEDDICC

    #Salesforce

    #Outbound Sales

    #SalesLoft

    #LinkedIn Sales Navigator

    #Negotiation

    #Forecasting

    Avive Solutions logo
    Avive Solutions

    Account Manager

    80k - 150k USD

    Remote

    Full Time

    #Sales

    #Healthcare

    #Public Safety

    #Cold Calling

    #Lead Generation

    #Pipeline Management

    #Closing

    #CRM

    #Salesforce

    #Gong

    #ZoomInfo

    #Outbound Prospecting

    I
    Inspiren

    Director of Product Management

    230k - 270k USD

    Remote

    Full Time

    #Product Management

    #Health Tech

    #AI

    #Hardware

    #Machine Learning

    #Product Strategy

    #Collaboration

    #Data Analysis

    #Discovery

    Resumedia logo
    Resumedia

    Copywriter Translator

    Remote

    Contractor

    #Marketing

    #Copywriting

    #Translation

    #Editing

    #SEO

    #Content

    C
    Chamber

    Provider Growth Account Executive

    Remote

    Full Time

    #Sales

    #Growth

    #CRM

    #Pipeline Management

    #ROI

    #Physician

    #Financial Acumen

    3E logo
    3E

    Account Manager

    130k - 170k USD

    Remote

    Full Time

    #Account Management

    #SaaS Sales

    #Regulatory Compliance

    #Customer Retention

    #Growth

    #Relationship Building

    #Salesforce

    #AI Tools

    #Data Analysis

    #Renewal Management

    #Consultative Sales

    Biofourmis logo
    Biofourmis

    Digital Health Executive

    Remote

    Full Time

    #Digital Health

    #Sales

    #Enterprise Sales

    #Salesforce

    #Territory Planning

    #ROI Analysis

    #Product Demonstrations

    #Stakeholder Engagement

    #Contract Negotiation

    #Monitoring

    #Economics

    AireSpring logo
    AireSpring

    Marketing Events Coordinator

    Remote

    Full Time

    #Marketing

    #Trade Shows

    #Event Coordination

    #Event Planning

    #Vendor Management

    #Logistics

    #Project Management

    #Email Marketing

    #Social Media

    #Marketing Campaigns

    Komodo Health logo
    Komodo Health

    Account Executive AVP Sales Commercial

    140k - 180k USD

    Remote

    Full Time

    #Sales

    #Life Sciences

    #Healthcare

    #Salesforce

    #Sales Strategy

    #Business Development

    #PowerPoint

    #AI Tools

    #Strategic Thinking

    #Communication Skills

    Hello Heart logo
    Hello Heart

    Senior Product Manager

    165k - 190k USD

    Remote

    Full Time

    #Product Management

    #Health Tech

    #SaaS

    #AI Tools

    #Data Analysis

    #Cross Functional Collaboration

    #Market Analysis

    #Product Strategy

    #B2B2C

    #Prioritization

    #KPIs

    B
    Botanic Tonics

    Social Media Strategist

    Remote

    Full Time

    #Social Media

    #Marketing

    #Community Management

    #Social Media Strategy

    #Content Creation

    #Social

    #Influencer Management

    #Community Engagement

    #Paid Social

    #Analytics

    #Video Editing

    #Strategy

    #Partnerships

    Fieldbuddy logo
    Fieldbuddy

    Video Editor

    nl flag
    Netherlands

    6k - 6k USD

    Remote

    Internship

    #Marketing

    #SaaS

    #Content Creation

    #Video Editing

    #English

    #Market Research

    #Creative Thinking

    #Technology

    Jumpfactor logo
    Jumpfactor

    Account Executive Digital Sales Closer

    Remote

    Full Time

    #Sales

    #B2B

    #Growth

    #Consultative Selling

    #CRM

    #Discovery

    #Navigation

    Palantir logo
    Palantir

    Tech Fellowship - Frontier

    Remote

    Other

    #AI

    #Data Analysis

    #Foundry

    #AI Tools

    #Workflow Automation

    #Problem Solving

    #Communication

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.