Lifecycle Marketing Manager at Flex

At Flex, we are building a comprehensive finance super app designed specifically for business owners. We are reimagining the entire financial workflow for entrepreneurs, focusing on mid-market businesses that generate between 3 million and 100 million dollars in revenue. These companies are often ignored by traditional fintech solutions and stuck using outdated regional banks. Since our public launch in September 2023, we have grown our revenue more than 25 times over, and we are currently on track to reach profitability by early 2025. We are tackling a massive 1 trillion dollar opportunity, and we invite you to join our fully remote team to help us scale.

The role

We are looking for a Senior Lifecycle Marketing Manager to join our team on a full-time basis. This is a remote position that you can perform from anywhere in the world. In this role, you will take full ownership of our outbound communication strategy, focusing on nurturing leads, improving retention, and converting users into loyal customers. You will be instrumental in identifying and plugging leaks in our funnel through personalized email and SMS campaigns.

Core responsibilities

• Develop and execute comprehensive email and SMS strategies that guide customers through every stage of their journey, from initial acquisition to long-term retention.
• Manage automated workflows within Salesforce to handle onboarding, engagement, and win-back campaigns, ensuring that every message is timely and relevant.
• Analyze campaign performance and customer behavior data to conduct A/B testing, iterate on messaging, and optimize key metrics like conversion rates and churn.

Skills and experience

To be successful in this role, you should have a strong background in growth and marketing. We are looking for the following qualifications:

• At least 4 years of professional experience in lifecycle or email marketing, specifically with a history of reducing funnel leakage.
• Deep expertise in email and SMS marketing platforms, with proficiency in Salesforce for automation and workflow management.
• Strong analytical capabilities, allowing you to translate complex data into actionable strategies.
• Excellent written and verbal communication skills in English, combined with a sharp eye for detail and design.
• A solid understanding of customer segmentation and the ability to manage multiple projects in a fast-paced environment.
• Prior experience in fintech or B2B SaaS marketing is considered a significant plus.

Compensation and benefits

We offer a competitive package designed to support your well-being and long-term success. Our benefits include:

• The flexibility of remote work, supplemented by semi-annual offsites in exotic locations.
• Comprehensive medical, dental, and vision insurance plans.
• Life insurance coverage.
• A 401k retirement savings plan.
• Generous paid time off to ensure you have time to recharge.

How to apply

If you are passionate about customer engagement and want to help us build the future of financial services for entrepreneurs, we would love to hear from you. Please submit your application to join our mission at Flex.