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Perpay - Career's Page
Lifecycle Marketing Manager
On-site
Full Time
#Marketing
#Financial Products
#E Commerce
#Lifecycle Marketing
#CRM
#A B Testing
#Project Management
#Strategy
#Analytics
#Iterable
#Braze
#Customer.io
Perpay - Career's Page is looking for a Lifecycle Marketing Manager
Full TimeMid-LevelOn-siteUnited StatesMarketingFinancial ProductsE CommerceLifecycle MarketingCRMA B TestingProject ManagementStrategyAnalyticsIterableBrazeCustomer.ioEnglish401kMedical insuranceDental insurance
We’re Perpay, a Philadelphia-based fintech startup building simple financial products that help people create healthy habits and reach economic stability. Our Marketplace, Perpay+, and Perpay Credit Card already power $500 million in member spending, raise average credit scores by 36 points in the first three months, and are backed by First Round Capital and JP Morgan.
Responsibilities
- Lead the Lifecycle Marketing team across email, SMS, and push channels.
- Shape communication strategies, creative assets, and measurement frameworks that guide members through every stage of the lifecycle.
- Map the customer journey, spot growth opportunities, and turn insights into targeted campaigns.
- Own campaigns from concept through execution: design experiments, set strategy, and drive delivery.
- Explore and pilot new channels to reach existing customers more effectively.
- Run interviews, surveys, and research projects that feed directly into marketing plans.
- Partner with Data Engineering and Analytics to quantify impact and identify ways to scale results.
- Track competitive products, trends, and technologies, then share findings across teams.
Must-haves
- 3+ years of hands-on lifecycle, retention, or customer marketing experience.
- Multiple years managing direct reports in a lifecycle, CRM, or growth-marketing setting.
- Proficiency with lifecycle platforms such as Iterable, Braze, or Customer.io.
- Strong command of event and customer data for segmentation, personalization, and analytics.
- Experience running A/B tests and collaborating within growth frameworks alongside Product and Analytics teams.
- Fluency in English.
Nice-to-haves
- Up-to-date knowledge of the latest growth-marketing tactics and frameworks.
- Prior work in e-commerce or financial-services marketing.
Benefits
- 401k with company match.
- Medical, dental, and vision insurance.
- Flexible Spending Account (FSA).
- Relocation assistance.
- Pre-tax commuter benefit.
- Student-loan repayment match.
- Gym subsidy with City Fitness.
- Cell-phone plan.
- Paid parental leave.
- Unlimited PTO.
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Perpay - Career's Page
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