Lifecycle Marketing Lead at SonderMind

At SonderMind, we believe that therapy works. We are dedicated to providing accessible, personalized mental healthcare that delivers high-quality outcomes for our patients. By using innovative technology, we help people find the right in-network therapist and provide clinicians with the tools they need to thrive, including secure telehealth, outcome measurement, and direct booking. We are looking for a strategic, data-driven Lifecycle Marketing Lead to help us grow our impact and connect with patients, providers, and payers in a meaningful way.

Role at a glance

This is a full-time, lead-level position focused on owning our lifecycle marketing strategy. You will have the flexibility to work in a hybrid environment from anywhere. We are looking for an expert communicator and strategist to manage our multi-channel engagement efforts and drive our mission forward.

Your impact

• Design and execute comprehensive lifecycle strategies across email, SMS, push notifications, and in-app messaging to engage our diverse audiences.
• Own the experimentation roadmap, using data analysis and A/B testing to continuously optimize campaign performance and conversion rates.
• Craft compelling narratives and copy that reflect our brand voice while ensuring all communications remain compliant with HIPAA and other regulatory standards.

What you'll need

• At least 8 years of professional experience in lifecycle and email marketing.
• Expertise in building end-to-end campaigns using modern MarTech tools like Iterable.
• A strong background in data analysis, project management, and cross-functional collaboration.
• Excellent writing and communication skills, with a passion for mental health and a member-first mindset.
• A strategic, innovative approach to problem-solving and a desire to test, learn, and iterate.

Perks and compensation

The salary range for this position is $108,000 to $135,000 per year. We support our team members with a comprehensive benefits package designed to enrich both your career and your personal life:

• Flexible hybrid work arrangements and flexible hours.
• Generous paid time off, including a minimum of three weeks per year, 14 company holidays, and a company shutdown between Christmas and New Year's.
• Comprehensive medical, dental, and vision insurance, including HSA and FSA options.
• 401k retirement plan with 100% matching up to 4% of your base salary, with immediate vesting.
• Paid parental leave and employer-paid short-term and long-term disability and life insurance.
• Access to free therapy coverage.
• Additional benefits including pet insurance, commuter perks, and an annual trip to Denver for our Shift gathering.