Lifecycle Marketing Lead, DesignShop at Material Bank

Material Bank is a high-growth technology company that has built the world's largest material marketplace for the architecture and design industry. We are now expanding our reach into the B2C market with the launch of DesignShop, a platform designed to reinvent the home design process. By combining shoppable inspiration with a massive library of materials and interactive tools, we aim to become the most powerful virtual design center in the world. We are looking for passionate, innovative individuals to join us as we build this new venture from the ground up.

About the Role

We are seeking a Lifecycle Marketing Lead to join our team on a full-time basis. In this role, you will own the communication strategy for our users across the entire funnel. You will be responsible for developing and executing innovative strategies to attract, convert, and retain customers in the competitive home design space. This is a unique opportunity to shape the brand experience and influence our growth during an exciting launch phase.

Key Responsibilities

• Develop and manage end-to-end email and SMS marketing campaigns, including segmentation, content creation, and performance analysis to drive engagement and conversions.
• Own the strategy and execution of onsite marketing initiatives, such as personalized website experiences, banners, and pop-ups, while collaborating with web development teams.
• Utilize marketing automation tools to build and optimize customer journeys, workflows, and triggers, ensuring a cohesive and relevant experience throughout the customer lifecycle.

Requirements

• A bachelor’s degree in marketing, communications, business, or a related field.
• At least 4 years of experience in lifecycle marketing, specifically within the B2C sector, with preference given to those with an ecommerce or technology background.
• Strong analytical skills and a data-driven mindset, with proficiency in email marketing platforms and automation tools like Klaviyo, Braze, or Hubspot.
• Excellent project management and communication skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.

Location

This position is available anywhere and utilizes a hybrid work model.

Compensation and Benefits

We are committed to supporting our team members through a comprehensive benefits package that includes:

• Medical, dental, and vision insurance coverage.
• Disability insurance and an employee assistance program.
• Eligibility for our 401k retirement plan after 90 days of employment.
• Generous paid time off, including sick days and national holidays.
• A flexible, hybrid work environment that encourages a healthy work-life balance.