Lifecycle Marketing Analyst
77k - 145k USD
Remote
Full Time
#Marketing
#SQL
#Excel
#Tableau
#Power BI
#Marketo
AlphaSense helps the world’s most sophisticated companies remove uncertainty from their decision-making through an AI-powered market intelligence platform. With over 4,000 enterprise customers, including a majority of the S&P 500, we provide trusted insights from a vast universe of public and private content, and we are looking for a Senior Lifecycle Marketing Analyst to join our global team.
Responsibilities
- Examine customer journeys to identify patterns and opportunities across all phases, from initial acquisition to long-term retention.
- Report on the effectiveness of lifecycle campaigns across various channels, optimizing for key metrics like conversion and click-through rates.
- Develop and refine customer segments to ensure our marketing messages are personalized and relevant.
- Design and execute A/B tests to evaluate marketing strategies, then translate your findings into actionable recommendations.
- Utilize tools such as SQL, Excel, and Marketo to extract insights from large datasets.
- Partner with cross-functional teams, including product, sales, and data science, to align marketing efforts with our broader business objectives.
- Monitor and improve retention analytics to help increase customer lifetime value and reduce churn.
- Stay current on industry trends and emerging technologies to bring innovative ideas to our lifecycle marketing programs.
Must-haves
- A Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- At least 4 years of professional experience in marketing analysis, CRM, or lifecycle marketing.
- Strong technical proficiency in data analysis and storage tools, specifically SQL and Excel.
- Experience with data visualization platforms such as Tableau or Power BI.
- Hands-on experience with marketing automation platforms like Marketo.
- Proven ability to translate complex data into clear insights for both technical and non-technical stakeholders.
- Experience with conversion rate optimization and A/B testing methodologies.
Nice-to-haves
- Advanced analytical skills using Python or R.
- Practical experience with churn analysis models and customer retention strategies.
- Deep familiarity with lifecycle marketing frameworks and mapping the customer journey.
Benefits
The base compensation range for this role is $77,000 to $145,000 USD. Final offers are based on factors such as your specific expertise and geographic location.
- Full-time, remote work environment.
AlphaSense
5 views
Company Size
1001-5000
Markets









