Lifecycle Marketing Analyst at AlphaSense

A
AlphaSense

Lifecycle Marketing Analyst

77k - 145k USD

Remote

Full Time

#Marketing

#SQL

#Excel

#Tableau

#Power BI

#Marketo

AlphaSense is looking for a Lifecycle Marketing Analyst

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AlphaSense helps the world’s most sophisticated companies remove uncertainty from their decision-making through an AI-powered market intelligence platform. With over 4,000 enterprise customers, including a majority of the S&P 500, we provide trusted insights from a vast universe of public and private content, and we are looking for a Senior Lifecycle Marketing Analyst to join our global team.

Responsibilities

  • Examine customer journeys to identify patterns and opportunities across all phases, from initial acquisition to long-term retention.
  • Report on the effectiveness of lifecycle campaigns across various channels, optimizing for key metrics like conversion and click-through rates.
  • Develop and refine customer segments to ensure our marketing messages are personalized and relevant.
  • Design and execute A/B tests to evaluate marketing strategies, then translate your findings into actionable recommendations.
  • Utilize tools such as SQL, Excel, and Marketo to extract insights from large datasets.
  • Partner with cross-functional teams, including product, sales, and data science, to align marketing efforts with our broader business objectives.
  • Monitor and improve retention analytics to help increase customer lifetime value and reduce churn.
  • Stay current on industry trends and emerging technologies to bring innovative ideas to our lifecycle marketing programs.

Must-haves

  • A Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • At least 4 years of professional experience in marketing analysis, CRM, or lifecycle marketing.
  • Strong technical proficiency in data analysis and storage tools, specifically SQL and Excel.
  • Experience with data visualization platforms such as Tableau or Power BI.
  • Hands-on experience with marketing automation platforms like Marketo.
  • Proven ability to translate complex data into clear insights for both technical and non-technical stakeholders.
  • Experience with conversion rate optimization and A/B testing methodologies.

Nice-to-haves

  • Advanced analytical skills using Python or R.
  • Practical experience with churn analysis models and customer retention strategies.
  • Deep familiarity with lifecycle marketing frameworks and mapping the customer journey.

Benefits

The base compensation range for this role is $77,000 to $145,000 USD. Final offers are based on factors such as your specific expertise and geographic location.

  • Full-time, remote work environment.
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AlphaSense

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Company Size

1001-5000

Markets

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