Trade-lanes

Lead Product Marketer / Head of Product Marketing

Remote

Full Time

#Marketing

#Product Marketing

#Automation

#Digital Marketing

#SaaS

#SEO

#Conversion

#Martech

#Workflow Automation

Trade-lanes is looking for a Lead Product Marketer / Head of Product Marketing

Full Time Lead Remote Marketing Product Marketing Automation Digital Marketing SaaS SEO Conversion Martech Workflow Automation English Remote work Unlimited vacation 401k Medical insurance Dental insurance Vision insurance Life insurance

TradeLanes is an innovative startup transforming global trade by replacing paper-heavy processes with streamlined workflow automation. We are looking for a Lead Product Marketer to drive our new product-led growth strategy and help us deliver immense value to customers in the international shipping industry.

Responsibilities

Lead our product marketing roadmap and own the overall positioning and integrity of our brand.
Conduct deep customer research using the Jobs To Be Done framework to inform messaging and strategy.
Design and execute comprehensive go-to-market strategies across sales, PR, content, and events.
Optimize marketing funnels, including SEO, website performance, and email campaigns.
Manage feature launches and drive customer adoption from free to paid tiers.
Oversee all customer touchpoints and manage external marketing vendors or contractors.
Define key performance metrics, manage the departmental budget, and report progress directly to the CEO.

Must-haves

At least 5 years of relevant experience in digital marketing, ideally within the SaaS sector.
Strong expertise in funnel conversion optimization and martech tools.
Exceptional storytelling, positioning, and messaging skills with superior proficiency in English.
A data-driven mindset combined with the creativity to test new approaches.
A Bachelor’s degree or MBA in a relevant field.
Proven ability to manage projects, meet deadlines, and collaborate effectively across teams.
Comfort and experience working in a remote environment.

Nice-to-haves

Prior experience specifically in product marketing roles.
Background in workflow automation technology or the import and export industry.

Benefits

Unlimited vacation time.
Flexible working hours.
Comprehensive medical, dental, vision, and life insurance.
401k retirement plan and long-term disability coverage.
Professional development support, including a dedicated marketing executive coach.
Opportunities to attend industry conferences and clear paths for career advancement.
Hardware setup including a MacBook and your choice of monitors.

To apply, please send your resume and cover letter to [email protected].

Trade-lanes

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Lead Product Marketer / Head of Product Marketing at Trade-lanes