Lead Demand Generation Manager at Wingspan

W
Wingspan

Lead Demand Generation Manager

185k - 185k USD

Remote

Full Time

#Marketing

#Digital

#Demand Generation

#Digital Marketing

#ABM

#Marketing Automation

#Project Management

#Analytics

#HubSpot

#Salesforce

#Google Analytics

Wingspan is looking for a Lead Demand Generation Manager

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We’re Wingspan, the first payroll platform built specifically for independent contractors and the businesses that rely on them. Backed by Andreessen Horowitz and founders from Warby Parker, Harry’s, Allbirds, InVision, and Flatiron Health, we’re a Series A startup shaping the future of work.

Responsibilities

  • Design and run a multi-channel demand generation program that blends digital campaigns, account-based marketing, and high-touch events to reach key decision-makers.
  • Track, analyze, and refine campaign performance using data to improve results and pipeline contribution.
  • Partner with Sales, Marketing, and Product teams to align messaging and maximize the impact of every initiative.
  • Lead and coach a marketing team, encouraging a creative, data-driven culture that meets ambitious growth targets.

Must-haves

  • At least six years of B2B demand-generation or marketing experience with a track record of measurable success.
  • Hands-on experience building and executing account-based marketing strategies and campaigns.
  • Proficiency with marketing-automation and analytics platforms such as HubSpot, Salesforce, and Google Analytics.
  • Strong project-management skills and the ability to juggle multiple initiatives while meeting deadlines.
  • Fluency in English.
  • Authorization to work in the United States; visa sponsorship is not available.

Nice-to-haves

  • Experience mentoring or managing marketing team members.
  • Background working in fast-paced startup environments.

Benefits

Annual OTE total compensation for this role is $185,000 USD, accompanied by a target equity package.

  • Remote work anywhere in the United States
  • Unlimited vacation
  • Competitive stock-option package
  • Medical, dental, and vision insurance
  • $300 one-time work-from-home stipend
  • Top-of-the-line 14-inch MacBook Pro
  • Travel stipend for team off-sites
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Wingspan

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