Lead Conversion Rate Optimization Analyst at AXS

At AXS, we connect fans with the artists and teams they love. Since our founding in 2011, we have consistently pushed the industry forward by improving the live event experience for millions of fans. As a subsidiary of AEG, we support over 500 partners across the globe, ranging from iconic venues like the O2 in London and Red Rocks Amphitheatre to major sports franchises like the Los Angeles Clippers. We are currently seeking a Lead Conversion Rate Optimization Analyst to join our Product team. This is an on-site, full-time opportunity based in the United States for an experienced professional who is passionate about data-driven growth and enhancing the digital journey for our users.

Key outcomes

• Develop and execute comprehensive CRO strategies that align with our broader business objectives.
• Monitor and report on critical performance metrics, including conversion rates, ROI, frustration scores, NPS, and LTV.
• Design and manage a rigorous testing roadmap, including A/B and multivariate experiments, to optimize our digital properties.
• Establish governance models and testing frameworks to scale our optimization efforts efficiently.
• Collaborate with product managers, tech leads, and business stakeholders to integrate optimization initiatives into the e-commerce roadmap.
• Analyze user behavior through session replays and testing data to identify and prioritize new features.
• Present strategic recommendations to leadership to drive continuous improvement across our sales and checkout funnels.

Requirements

• A bachelor’s degree in Marketing or Economics.
• 4 to 6 years of experience managing large-scale testing and personalization initiatives.
• 4 to 6 years of experience driving personalization efforts using platforms like Salesforce Marketing Cloud Interaction Studio.
• 2 to 4 years of deep experience with end-to-end web tagging, including defining data layers and utilizing tools like Adobe Tag Manager or GTM.
• Strong proficiency in segmentation, targeting, and A/B testing tools such as Optimizely or Adobe Test and Target.
• Demonstrated background in UX design, wireframing, and usability principles.
• Exceptional project management skills with the ability to navigate changing priorities.
• Strong analytical mindset and the ability to collaborate effectively across functions, from web developers to C-level leadership.
• Fluency in English.

Compensation

The salary range for this position is $130,000 to $150,000. Beyond the salary, we offer the opportunity to work with an extraordinary team on a mission to revolutionize the live entertainment industry, along with access to training and education reimbursement programs.

How to apply

If you are a motivated professional looking to make a significant impact on our digital footprint, we invite you to apply. We value a diverse and authentic workplace, so please reach out even if you do not meet every listed qualification. We look forward to reviewing your application.