Integrated Marketing Lead, Product Campaigns at Upwork

Upwork ($UPWK) is the world’s largest work marketplace, connecting businesses with highly skilled professionals worldwide. From entrepreneurs to Fortune 100 enterprises, companies trust Upwork’s platform to access expert talent, leverage AI-powered work solutions, and drive meaningful business outcomes.

Upwork’s AI-powered platform has facilitated over $20 billion in economic opportunity for professionals worldwide. With professionals spanning 10,000+ skills, including AI and machine learning, software development, sales and marketing, customer support, finance and accounting, and more, Upwork empowers businesses of all sizes to scale, innovate, and build agile teams.

Upwork is seeking an Integrated Marketing Lead to drive breakthrough product marketing campaigns that span the marketing funnel. Reporting to the Senior Manager of Integrated Marketing, this role will lead the day-to-day execution of go-to-market (GTM) strategies for Upwork’s product launches, ensuring they drive awareness, engagement, and business impact. The ideal candidate has experience in product marketing or integrated campaign management, is skilled at working cross-functionally, and thrives in a fast-paced, data-driven environment. This role requires a strategic mindset, strong storytelling abilities, and a deep understanding of how to bring products to market through integrated campaigns.

Responsibilities: 

• Manage the development and execution of integrated product marketing campaigns that drive brand awareness, engagement, and consideration at every stage of the marketing funnel.
• Manage campaign planning and execution, ensuring all deliverables are aligned to business objectives, are on time, and optimized for performance.
• Serve as a liaison with product and product marketing teams to ensure product accuracy, oversee product messaging, and drive the development of microsites to support go-to-market initiatives.
• Support marketing brief development, ensuring clarity in objectives, audience insights, and strategic alignment across all stakeholders.
• Collaborate closely with cross-functional teams including Product Marketing, Brand, PR, Content, Social, Lifecycle Marketing, Paid Media, and Analytics to drive cohesive GTM strategies that maximize the reach of our integrated campaigns.
• Maintain and oversee integrated marketing calendars, tracking key milestones, go-live dates, and any shifts in timing while ensuring clear communication across teams.
• Analyze post-campaign performance, delivering insights and strategic recommendations to optimize future campaigns and refine GTM approaches.
• Leverage consumer and industry research to inform campaign strategy, messaging, and execution.
• Be a champion of Upwork’s brand and products, ensuring that messaging and storytelling align with Upwork’s mission and resonate with our customers.
   

What it takes to catch our eye:

• 7+ years experience in marketing, preferably in integrated marketing or product marketing roles within the tech industry. 
• Strong track record of managing integrated campaigns, launching products successfully, and driving measurable impact through marketing.
• Strategic thinker with experience in writing marketing briefs and collaborating with cross-functional teams to ensure execution aligns with objectives. 
• Understanding of marketing channels and how to best activate them for product campaigns.
• Data-driven mindset, with the ability to leverage insights and analytics to inform decision-making and campaign optimizations.
• Excellent communication and project management skills, adept at prioritizing tasks in a fast-moving environment. 
• Highly organized, with a passion for process improvement and campaign execution excellence.
• Proficiency in Google Workspace and Slack, with bonus experience in Asana or other project management tools.
• Proactive, solution-oriented approach, with a curious mindset that inspires teams and fosters collaboration.  

Come change how the world works.

At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.

Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.

We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit our Life at Upwork page to learn more about our values, working principles, and the overall employee experience.

Ready to help shape the future of work? Check out our Careers page and follow us on LinkedIn, Facebook, Instagram, TikTok, and X. to learn more about life at Upwork.

Upwork is an Equal Opportunity Employer committed to recruiting and retaining a diverse and inclusive workforce. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other legally protected characteristics under federal, state, or local law.

Please note that a criminal background check may be required once a conditional job offer is made. Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.