Integrated Marketing Lead, Product Campaigns at Upwork

Upwork is the world’s largest work marketplace, serving as a bridge between businesses and a global network of highly skilled professionals. From independent entrepreneurs to massive Fortune 100 enterprises, our platform is trusted to provide expert talent and AI-driven solutions that foster real business growth. Having facilitated over $20 billion in economic opportunity, we are dedicated to helping people build better lives while empowering companies to scale and innovate with agile, expert teams.

The role

We are looking for an Integrated Marketing Lead to join our team in a full-time, remote capacity. This is a leadership-level position for someone who excels at orchestrating complex product marketing campaigns across the entire funnel. You will report to the Senior Manager of Integrated Marketing and take ownership of the daily execution of our go-to-market strategies, ensuring our product launches resonate with our audience and deliver measurable business impact.

Core responsibilities

• Direct the development and execution of integrated product marketing campaigns that boost brand awareness and engagement throughout the customer journey.
• Act as the primary bridge between product teams and marketing functions to ensure messaging accuracy and the successful launch of go-to-market initiatives.
• Analyze performance data following each campaign to provide actionable insights and strategic recommendations that refine our future approach.

Skills and experience

To be successful in this role, you should bring a strategic mindset and a proven ability to tell compelling stories. We are looking for candidates who possess the following qualifications:

• At least 7 years of experience in marketing, with a strong preference for backgrounds in integrated or product marketing within the tech sector.
• A demonstrated history of managing successful product launches and driving impact through cross-functional collaboration.
• Deep proficiency in using Google Workspace and Slack for daily operations and team coordination.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Excellent project management abilities, allowing you to prioritize effectively in a fast-paced environment.
• Fluency in English.

Compensation and benefits

The annual base salary for this position ranges from $123,000 to $148,000 USD. Individual pay is determined based on your unique skills, experience, and location. In addition to base compensation, we offer a robust benefits package designed to support your well-being and long-term success:

• Remote work flexibility.
• Comprehensive medical insurance for you and your family.
• Unlimited vacation policy.
• 401k retirement plan with company matching.
• Stock options to help you share in our collective success.

How to apply

If you are passionate about shaping the future of work and have the experience to lead high-impact marketing campaigns, we would love to hear from you. Please submit your application through our careers portal to begin the process. We look forward to reviewing your background and discussing how you can contribute to our mission of creating economic opportunities worldwide.