Influencer Marketing Director
On-site
Full Time
#Marketing
#Technology
#Consumer Electronics
#Influencer Marketing
#Data Analysis
#Marketing Analytics
#Communication
#Team Management
Who are we?
Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.
To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.
In four years, we’ve sold over 6 million products worldwide including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2024, we launched our third and fourth smartphones, as well as a new audio lineup, including our debut in Open Sound Technology: Ear (open).
Alongside our core product range, we also have CMF by Nothing. A sub-brand dedicated to making great design more accessible without compromising on quality and innovation.
Everyday at Nothing we share an optimism that we’re making a difference to the world. If that sounds like something you'd like to be part of, read on...
We are seeking an experienced Influencer Marketing Director with a proven ability to operationalize large-scale, ROI-driven influencer programs. This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. As Influencer Marketing Director, you’ll be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand. You will lead a team focused on achieving measurable outcomes in brand awareness, engagement, and revenue growth.
Responsibilities:
- Develop and implement scalable, ROI-focused influencer marketing strategy to drive measurable business results across multiple regions.
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience.
- Design and execute influencer-led campaigns that generate engagement, increase brand affinity, and support conversions.
- Set up and manage a strategic seeding program to get products into the hands of high-impact influencers, cultural leaders, and trendsetters, ensuring maximum visibility and organic engagement.
- Track and analyse program performance through key metrics like ROI, EMV, and customer acquisition cost, continuously optimising to maximise ROI and impact.
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance.
- Serve as a central strategic resource for regional teams, providing guidance, best practices, and resources to ensure consistent and effective execution of influencer and culture marketing initiatives worldwide.
- Lead, develop, and inspire a global culture marketing team, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
Requirements:
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI, ideally within the tech or consumer electronics industry
- Strong expertise in data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Proven ability to manage and develop a high-performing team, with a focus on driving business outcomes
- Results-driven, with a clear focus on achieving KPIs and revenue growth
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.
Nothing
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