Head of Product Marketing
175k - 230k USD
On-site
Full Time
#Marketing
#Product Marketing
#B2B
#Messaging
#Positioning
#Customer Journey
#Sales Enablement
#Written Communication
#Presentation Skills
At Merge, we revolutionize the way B2B companies integrate. Unfamiliar with the integration problem? The average company expects to spend hundreds of hours a year integrating with dozens or more vendors. Alignment between sales, partnerships, product management, design, engineering, and customer success (a lot, right?) is absolutely critical — and a major headache. Integrations are a to-do that goes on and on.
Our Unified API empowers developers to offer integrations with hundreds of platforms instantly. Now we’re hiring for you: an ambitious leader ready to help build, design, and support enterprise-grade software scaled to millions of users.
Merge is seeking a Head of Product Marketing to strategically build and lead our product marketing function and assist in elevating Merge to the next level of customer expansion. We’re looking for a leader who is passionate about understanding customer needs, digging into product details, and creating messaging to deliver value-driven, breakthrough initiatives. The person in this leadership role must have outstanding communication, leadership, and marketing skills, and they will work closely with colleagues on teams including product, sales, growth, partnerships, and others.
What you will do:
- Build Strategic Narratives, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
- Engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new concepts and how to get the most from Merge
- Design and maintain an end-to-end customer journey for buyer personas with revenue leadership; use it to implement acquisition, activation, and expansion motions
- Collaborate with sales and other customer-facing functions to develop proactive enablement materials, value tools, and plays that boost our ability to win deals, consult customers, and add value to their Merge experience
- Educate industry analysts, prospects, and customers about Merge’s vision and solutions, in meetings, webinars, conferences and tradeshows
- Thought Leadership through participating in event presentations, writing compelling articles, and briefing decision makers, all in an effort to solidify our position as the thought leader in our space
The ideal candidate will have:
- 5+ years of relevant Product Marketing experience with responsibility and ownership of greater Product Marketing direction and strategy
- Experience with leading a team of Product Marketers is a plus
- Experience differentiating technical products to both technical users and economic decision makers
- Succinct, clear, and excellent written communication skills
- Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences
- Strong communication skills & ability to align with internal stakeholders, including sales, product management, and other marketing functions
- The cash compensation range for this role is $175,000 - $230,000
- Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, and certifications. In addition to cash compensation, all full time employees receive an equity compensation package.
Merge on the Rise:
Forbes Next Billion Dollar Startups 2023
G2 Fastest Growing Products 2024
Benefits
- Unlimited PTO + 10 company holidays
- Pre-Tax commuter benefits
- 100% covered health, vision, and dental insurance
- 401K Plan
- $200 one-time home office stipend
- In office snacks and free dinner when working past 7pm
Merge is an equal opportunity employer, and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
Merge API
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