Head of Marketing at M2

At M2, we are dedicated to building a transformative platform that bridges the gap between traditional finance and the digital asset space. Our mission is to provide a secure, transparent, and innovative environment for our users, and we are looking for a visionary leader to help us tell that story to the world. By joining us, you will play a pivotal role in shaping our brand identity and driving growth within a rapidly evolving industry.

The role

We are seeking a Head of Marketing to join our team in the United Arab Emirates on a full-time, on-site basis. This is a senior leadership position designed for an experienced professional who can oversee our global brand, communications, and client engagement strategies. You will be at the helm of our marketing efforts, ensuring our narrative resonates across all channels while working closely with our product and business development teams to achieve our ambitious growth objectives.

Core responsibilities

• Define and execute our global marketing strategy, with a specific focus on engaging institutional and high-net-worth clients.
• Lead the end-to-end development of integrated go-to-market plans, including budget management, channel mix, and performance tracking against key metrics.
• Build, mentor, and manage a high-performing marketing team that fosters a culture of collaboration, accountability, and results.

Skills and experience

To be successful in this role, you should possess a strong blend of creative vision and analytical rigor. We require the following qualifications:

• At least 7 years of experience in marketing, with a minimum of 3 years in a leadership capacity, ideally within the fintech, crypto, or financial services sectors.
• A proven track record of managing multi-channel campaigns and building successful marketing teams.
• Deep expertise in brand positioning, digital marketing, SEO, content strategy, and CRM lifecycle management.
• Excellent communication skills and the ability to thrive in a fast-paced, regulated environment.
• Strong analytical capabilities, allowing you to translate complex data into actionable business insights.

Compensation and benefits

We believe in a workplace where talent, dedication, and passion are the primary drivers of success. We are committed to fostering a diverse and inclusive environment where every team member is valued for their unique contributions and potential.

How to apply

If you are a self-motivated leader who is ready to take ownership of our marketing strategy and drive meaningful growth, we would love to hear from you. Please submit your application to be considered for this leadership opportunity at M2.