Head of Marketing at Safe.global

🏄 About Safe and the team

Safe is redefining the future of self-custodial onchain treasury management. It currently holds $>60B+ in onchain assets. Safe{Wallet} web and mobile is the de-facto standard for crypto native organizations, individuals and groups to co-manage assets via Multi-sig. Safe{Wallet} infrastructure is widely used by developers integrating Safe. It is used for multi-million dollar treasury operations and governance by top protocols like World, Aave, Balancer and Gnosis. With more innovations in security and user experience, Safe is poised exponential growth in DeFi and onchain asset management.

💻 About the role

We are looking for a passionate and results-driven Head of Marketing to lead the marketing efforts for Safe{Wallet} and developer product suite. In this role, you will be responsible for creating high-impact campaigns to acquire high-value users, enterprises, and developers. You will also be tasked with raising the profile of Safe{Wallet} leadership and in global media, key events and driving awareness, and developing strategies that grow the Safe{Wallet} Product suite across user products: Safe{Wallet} web and mobile and future products for enterprises and integrators.

As the Head of Marketing, you will guide product marketing strategies, and collaborate with leadership and cross-functional teams to ensure the growth and success of the Safe{Wallet} platform, and eventually build and manage a team. This is an incredible opportunity to help shape the future of onchain treasury management and empower the growth of sovereignty and self-custody.

🗃️ What you will be doing: 

• Drive Precision Go-to-Market (GTM) Strategy: Create, lead and execute GTM strategies for both new and existing products, driving pipeline growth, user adoption, and revenue generation.

• Craft Compelling Messaging & Positioning: Develop clear, concise, and persuasive value propositions for the full product suite and tailor messages towards audiences like individuals, global enterprises, and onchain native organizations. Differentiate Safe’s positioning in a competitive self-custody, multisig, and digital asset management landscape.

• Brand Building: Own and evolve the Safe brand from visual identity to thought leadership, to build trust with institutions, developers, and onchain communities

• Product Marketing and Growth Loops: Collaborate closely with product teams to refine user insights, track competitive trends and drive in-product growth loops and activations, ensuring adoption and retention of new features and of key revenue driving actions.

• Create Best-in-Class Content: Develop and produce impactful case studies, presentations, videos, and white papers that raise brand awareness and educate the market on product offerings. Manage execution across vendors, agencies and in-house teams.

• Comms and Reputation Management: Represent the company at key industry events and webinars. Elevate company leadership and brand reputation in the competitive landscape of onchain custody products.

• Measure & Optimize Campaigns: Set frameworks to measure KPIs, track adoption metrics, and continually refine strategies to optimize market impact and ensure ongoing success.

• Empower Sales Teams: Create tailored content and enablement strategies for diverse user personas, and use cases, ensuring sales teams are equipped to drive market success.

🎒 What you will bring: 

• Experience: 7+ years of experience in product marketing, preferably in Fintech, SaaS or blockchain industries, with a focus on digital assets, treasury management, and user as well as developer adoption.

• Strategic Leadership: Proven track record in leading marketing teams, crafting and executing GTM strategies, and driving high-impact campaigns. Strong leadership skills with a hands-on approach to execution.

• Industry Expertise: Deep understanding of blockchain technologies, digital asset custody, decentralized finance (DeFi), and the developer ecosystem. Passionate about self-custody and open internet is a plus.

• Content Creation: Strong writing and storytelling skills, with experience producing high-quality content for different audiences, from technical developers to enterprise stakeholders.

• Resourcefulness: Ability to produce and execute on GTM strategies using vendors, agencies and relationships with partners.

• Analytical Mindset: Data-driven approach to marketing with the ability to define success metrics, optimize performance, and translate insights into actionable strategies.

• Cross-Functional Influence: Ability to align teams across product, sales, and customer success to execute seamless and impactful marketing campaigns.

• Project management: Organizational skills to help manage multiple projects simultaneously.

• Value Alignment: Mission-aligned with making self-custody more accessible and usable and interested in assessing its place in the face of competition, regulation and challenges.

• Nice to have: Experience with CRM platforms, marketing automation tools, data analytics tools, SQL and Python for data analysis, automation, or extracting insights via APIs.

 🎁 What we can offer you:

🏝️ 30 vacation days as standard: Take the time off you need no matter where you work. All of our contributors get 30 vacation days by default, with public holidays in addition.

💻 Home Working Budget: Personalize your home office with a dedicated budget! Choose from a sleek desk, top-notch headphones, a comfy chair, and more. We're committed to creating a workspace that inspires you.

🔥 State-of-the-Art Hardware: Enjoy the latest laptop of your choice! We understand the importance of having the right tools, and we provide you with the best-in-class hardware for seamless productivity.

📚 Continuous Learning: Invest in yourself with our personal education and conference budgets. Stay ahead of the curve by attending conferences, workshops, and courses that align with your professional growth.

⌛ Flexible Work Schedules: Embrace work-life balance with our flexible working schedules. We understand that everyone has unique needs, and our hybrid work policies empower you to choose a working style that suits you best.

Please apply with your English resume.

Variety is the spice of life and a celebrated component of our culture. At Safe, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer: all qualified applicants are considered for positions regardless of race, ethnic origin, age, religion or belief, marital status, gender identification, sexual orientation, or physical ability.