Head of Marketing at Weel

We are Weel, the leading spend management solution in Australia. We provide software that helps businesses simplify and maintain control over their company-wide spending. As we work toward becoming the central hub for how every business manages its finances, we prioritize our customers and colleagues in every decision we make. We take pride in our recognition as one of the Australian Financial Review's Most Innovative Companies and our work alongside partners like Nium and Slyp. We are currently looking for a visionary Head of Marketing to join us as we embark on our next phase of growth.

What you'll be doing

• You will take the helm of our marketing strategy, designing and executing campaigns that generate high-quality leads and convert them into long-term customers.
• You will work in tandem with our sales, product, and finance teams to ensure our go-to-market efforts are efficient, revenue-focused, and perfectly aligned with our broader business goals.
• You will lead, mentor, and inspire a high-performing team of creatives and strategists, fostering a culture of innovation and accountability while using data to track performance metrics like customer acquisition costs and return on investment.

What you'll bring

To be successful in this role, you should possess a strong background in marketing leadership, ideally within the B2B SaaS or fintech sectors. We are looking for someone who brings the following expertise:

• At least 3 years of experience in senior marketing leadership, with a proven track record of scaling growth in fast-paced environments.
• Deep knowledge of demand generation, including the ability to optimize top-of-funnel processes and drive measurable results.
• A data-driven mindset, with the ability to use performance metrics to guide decision-making and refine brand positioning.
• Strong experience in aligning marketing and sales functions to streamline lead handoff and improve overall funnel efficiency.
• Excellent communication skills in English, as you will be crafting messaging that resonates with both our customers and investors.

What you'll get

We believe in the power of face-to-face collaboration, so you will enjoy the benefits of a hybrid work environment with three days a week based in our central Sydney CBD office.