Head of Marketing at Goodwin

Head of Marketing

Remote - US

Goodwin is looking for a seasoned, hands‑on marketing leader to architect and execute the growth engine for our next‑generation charter aviation platform. We’re looking for someone to roll up their sleeves, ship campaigns, and gather real‑time data before hiring and mentoring the team that will scale those wins.

Responsibilities: 

Build‑then‑scale GTM motion – Design and personally run the early experiments across paid, earned, and owned channels; translate the learnings into a repeatable playbook and an org structure that you will hire for.
Own positioning & narrative – Craft a crisp story that speaks to brokers, operators, and the broader charter aviation ecosystem; keep messaging and design assets on brand everywhere they appear.
Segment & personalize – Define data‑driven persona and lifecycle frameworks; deploy campaigns accordingly
Partner for revenue impact – Help turn marketing campaigns into booked demos, partnering with Sales and other cross-functional teams for revenue impact 

Minimum Qualifications: 

10 + years leading B2B SaaS marketing, with at least some zero‑to‑one wins.
Proven ability to do the work yourself—writing copy, launching ads, briefing designers—while delegating and hiring certain areas out.
Fluency across the full funnel: brand, demand gen, product marketing, comms/PR, events and community.
Strategic mindset grounded in metrics, experimentation, and tight alignment with revenue targets.
Bonus: exposure to fintech, SaaS marketplaces or aviation industries.

Total Rewards: We pride ourselves on offering a robust total rewards package including competitive base salary, health, vision and dental plans, 401(k) with match, remote work for many positions and flexible PTO. The salary range for this position is $200,000 - 250,000 commensurate with experience. 

Why us?

Do good. Have fun. Get wins. This is it. Maybe just the job you’ve been searching for. But it’s more than just a job. 

It’s a career, it’s a calling, it’s a team intent on making some waves in the aviation industry. Some improvements, too. Yes, you’d be joining a team with a purpose and some special sauce. We’ve already assembled a solid, complementary band of industry experts, in and out of aviation, and our perspective is fresh. 

We’re grinding, make no mistake, but we’re having a lot of fun doing it. So where do you come in? We’re growing. But we only have a few spots. We’re looking for teammates that bring a unique mix of skills and scrappiness. Because while we collectively have the experience of a well-established company, we’re still a startup. And we need passionate builders to keep starting up with us. 

If you’re looking for something fresh, more than just a stop on your resume, something we’re building that will hopefully make your kids (and their kids) proud—then you should apply. We look forward to meeting you.