Innocraft
Head of Marketing
Remote
Full Time
#Marketing
#SaaS
#Analytics
#SaaS Marketing
#Demand Generation
#Product Positioning
#Lead Generation
#ABM
#Lifecycle Marketing
#Marketing Automation
#Localization
#Data Driven
Innocraft is looking for a Head of Marketing
Full TimeExecutiveRemoteFranceGermanyMarketingSaaSAnalyticsSaaS MarketingDemand GenerationProduct PositioningLead GenerationABMLifecycle MarketingMarketing AutomationLocalizationData DrivenEnglishFrenchGerman
Hello 👋 — Help Shape the Future of Ethical Analytics
** If you are interested in this role please apply with an english resume**
Matomo is entering a bold new chapter — becoming enterprise-ready, deepening our leadership across key markets, and evolving how we connect with customers globally. We are seeking a hands-on, strategic Head of Marketing to lead this transformation.
Join Matomo’s global Senior Leadership Team (SLT) and our Go-To-Market (GTM) leadership team, helping shape the future of privacy-first analytics.
If you are passionate about building global brands, growing pipelines, leading the shift from product-led to sales-led growth, deepening relationships with existing customers, championing customer obsession, and localising marketing for maximum impact across France, Germany, and the US, this is your opportunity.
About InnoCraft and Matomo 📊
At InnoCraft, we’re building a more ethical, privacy-first digital world. As the leading open-source web analytics platform, Matomo powers over 1 million websites and apps in 190+ countries, offering organisations the insights they need while maintaining full data ownership and user trust.
We believe in openness, privacy, and transparency. Every month, our platform processes billions of data points — transforming complex information into intuitive, powerful reports that delight users. Matomo is available in 50+ languages and supported by a global, fully remote community with strong hubs in New Zealand, Europe, and Canada.
We are proud to be:
- Privacy-Focused: Ethical analytics that prioritise user privacy and regulatory compliance.
- Open Source Driven: Transparent, community-powered innovation at the heart of everything we do.
- Globally Connected: A rich, multicultural environment where diverse perspectives drive better outcomes.
About the Role 🚀
The Head of Marketing is a senior strategic leader responsible for driving our global marketing vision while being deeply embedded in our core regions — with a specific focus on France, Germany, the US, and Europe more broadly.
You will act as a full member of Matomo’s global Senior Leadership Team (SLT), sitting alongside our Country Sales Leaders as part of Matomo’s most senior Go-To-Market (GTM) leadership team.
Together, you will lead a critical transition — evolving Matomo’s growth strategy from primarily product-led growth (PLG) to a sales-led growth (SLG) model focused on enterprise customers and key Ideal Customer Profiles (ICPs).
You will be instrumental in embedding Matomo’s localisation strategy, ensuring all messaging, campaigns, and positioning resonate authentically within key regions, and in championing customer obsession across the marketing organisation.
You will also develop and execute strategies to market to Matomo’s 250,000+ existing customers and global community, strengthening retention, engagement, loyalty, and expansion.
Your mission is to position Matomo as the leading ethical analytics choice for enterprise buyers — shaping brand, product marketing, demand generation, regional campaigns, customer marketing, and community engagement while fostering tight collaboration with Product, Sales, and Customer Success teams.
This is not a transitional or temporary presence — it’s a strategic, embedded leadership role designed to create lasting, scalable impact, strengthen Matomo’s voice in key markets, and directly influence how we go to market globally and regionally.
What You'll Lead and Execute 🌟
Regional Market Leadership & GTM Strategy
- Act as a full member of Matomo’s global Senior Leadership Team (SLT), alongside Country Sales Leaders and Customer Success heads.
- Drive stronger regional alignment across GTM teams (Marketing, Sales, Customer Success).
- Lead the marketing strategy that supports Matomo’s transition from product-led growth (PLG) to sales-led growth (SLG), focused on enterprise ICPs.
- Build deep relationships with customers, analysts, agencies, media, and industry bodies.
- Lead positioning strategies tailored to buyer needs in France, Germany, the US, and other key markets.
- Represent Matomo at key customer, partner, and industry events.
Product Marketing, Customer Marketing & Positioning
- Lead global and regional go-to-market execution for features, product releases, and use cases.
- Shape differentiated value propositions for enterprise buyers across priority sectors.
- Develop and deliver customer marketing programs that nurture and engage Matomo’s 250,000+ customers and community.
- Translate customer insights into compelling messaging, content, and enablement tools.
- Build localisation frameworks aligned to cultural, language, and compliance needs.
Demand Generation & Pipeline Growth
- Design and lead a high-performance demand generation engine to drive measurable pipeline growth.
- Build and optimise account-based, multi-channel, and lifecycle marketing campaigns.
- Strengthen marketing-to-sales handoffs, improving MQL to SQL conversion rates.
- Continuously track KPIs across pipeline contribution, revenue attribution, and campaign success.
Content, Brand, Localisation, and Community Engagement
- Lead a global content strategy that reflects our brand, drives engagement, and supports buyer enablement across all stages of the customer journey.
- Own and drive Matomo’s localisation strategy, ensuring marketing initiatives are adapted for France, Germany, the US, and other target markets.
- Create content and campaigns that strengthen engagement and loyalty within Matomo’s existing customer and community base.
- Develop thought leadership assets amplifying Matomo’s ethical, privacy-first positioning.
- Champion customer obsession by embedding the customer voice into all messaging and campaigns.
Team Leadership & Organisational Collaboration
- Build and scale a high-performing, globally distributed marketing team.
- Foster accountability, collaboration, and innovation across Marketing and GTM teams.
- Embed The Matomo Way: data-driven decision making, customer obsession, ethical practices, and openness.
- Provide regular strategic reports and insights to the Executive Team.
Key Success Metrics 🎯
- Regional Pipeline Contribution (France, Germany, US)
- Enterprise Revenue Impact (marketing-sourced and influenced)
- Regional GTM Strategy Effectiveness
- MQL to SQL Conversion Rate
- Product Launch Effectiveness (adoption, engagement, revenue contribution)
- Positioning Impact (buyer resonance, win/loss feedback)
- Customer Retention and Expansion Rates
- Community Engagement Growth
- Localisation Effectiveness (accuracy and resonance across key markets)
- Customer-Centric Campaign Performance
- Campaign Execution Speed and Consistency
Minimum qualifications 🤓
- 15+ years of marketing experience, with 10+ years in senior leadership roles.
- Proven experience leading marketing through a transition from product-led growth (PLG) to sales-led growth (SLG).
- Deep expertise in SaaS marketing, enterprise demand generation, and product positioning.
- Hands-on expertise in lead generation, pipeline acceleration, ABM, and lifecycle marketing.
- Strong track record supporting complex enterprise sales cycles and strategic GTM partnerships.
- Experience with data-driven SaaS products, marketing tech, or analytics platforms.
- Demonstrated success in localising brand and product messaging across regional markets.
- Proven ability to embed customer obsession into marketing operations and strategy.
- Hands-on experience with marketing automation tools (HubSpot preferred).
- Fluent in English and proficient in either French or German (spoken and written).
Preferred:
- Experience running global GTM enablement strategies across multiple regions.
- Knowledge of EU data privacy regulations (e.g., GDPR, ePrivacy) and their impact on marketing.
Personal Attributes:
- Hands-on, results-driven leader able to execute while scaling impact.
- Strong networker and trusted relationship builder.
- Strategic yet highly execution-focused mindset.
- Highly self-motivated and adaptable in a fast-paced environment.
- Data-driven decision-maker who embraces continuous improvement.
Benefits 💪
- Competitive Salary Package (based on experience)
- Performance-based bonus structure
- Fully remote and flexible work environment
- Generous paid leave and holiday policies
- Professional development and leadership growth opportunities
- Co-working space paid for and/or work from home
- Home office equipment supplied
- Flexible hours
- A huge “playground” to grow your skill set
- Volunteering Day: Empower Your Impact
- Bereavement Leave for Pets: Compassion Beyond Boundaries
- Training Opportunities
- Mental Health Support Services
Location 🌎
- 100% Remote work position
- Must be Located in France or Germany
Diversity and Inclusion 🤗
At Matomo, we celebrate the things that make you, _you_. We are an inclusive employer and do not discriminate against any employee or applicant because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability.
We actively seek diversity in our workplace and embrace individuals with unique backgrounds, perspectives, and abilities.
Come join our growing team and help build a safer, privacy-focused web!
#LI-Remote
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