Head of Marketing at Innocraft

Hello 👋 We’re InnoCraft, the team behind Matomo, the leading open-source, privacy-first analytics platform. Our software already powers more than one million websites and apps across 190 countries, processing billions of data points every month while giving organisations full control over their data. As we move into an exciting new phase-becoming enterprise-ready and strengthening our presence in key markets-we’re looking for a strategic marketing leader to help shape how we grow and connect with customers around the world.

What is this role?

This is a full-time, executive-level Head of Marketing position. The role is fully remote, but candidates must be based in France or Germany. You will join Matomo’s global Senior Leadership Team and work closely with Country Sales Leaders as part of our most senior Go-To-Market group.

What will you do?

• Lead the shift from product-led to sales-led growth by developing and executing GTM strategies focused on enterprise customers in France, Germany, the US, and other priority markets.
• Own global and regional product marketing, demand generation, and localisation efforts so that messaging, campaigns, and positioning resonate authentically in each region while strengthening relationships with our 250,000-plus existing customers.
• Build and scale a high-performing, globally distributed marketing team, embed data-driven decision-making, and collaborate closely with Product, Sales, and Customer Success to drive pipeline, retention, and revenue impact.

What makes you a great fit?

You bring at least 15 years of marketing experience, including 10-plus years in senior leadership roles, and have successfully guided at least one organisation through the transition from product-led to sales-led growth. You have deep expertise in SaaS marketing, enterprise demand generation, product positioning, account-based marketing, and lifecycle marketing, plus hands-on experience with marketing-automation platforms such as HubSpot. You are fluent in English and proficient in either French or German, and you have a proven track record of localising brand and product messaging across multiple regions while championing customer obsession. A strategic yet hands-on mindset, comfort with data-driven decision-making, and the ability to build strong relationships with customers, analysts, and partners round out your profile.

What's in it for you?

We offer a competitive salary package based on experience, along with a performance-based bonus structure. Additional benefits include fully remote and flexible working hours, generous paid time off, professional-development opportunities, a home-office budget, coworking-space support, and a mental-wellness budget. You’ll also enjoy a volunteering day, pet-bereavement leave, and the chance to grow your skills in a truly mission-driven environment.