Head of Marketing and Communications at HPR

HPR is a profitable and rapidly expanding company operating within the fintech sector. We are currently looking for a Head of Marketing and Communications to join our team as our first dedicated marketing hire. This is a pivotal executive role where you will be responsible for building our internal marketing department from the ground up, managing external consultant relationships, and driving our overarching marketing strategy. We are searching for a leader who balances creative vision with a hands-on, determined approach to help us scale our brand and market presence.

Key outcomes

• Design and implement a cohesive marketing strategy that aligns with our business goals to establish HPR as a fintech industry leader.
• Define our core brand identity and ensure that our messaging remains consistent across every channel.
• Drive customer acquisition through a mix of digital and traditional methods, including SEO, SEM, social media, and strategic partnerships.
• Create and manage a content strategy that engages our target audience and supports lead generation.
• Work closely with our product teams to translate technical features into compelling value propositions for our customers.
• Oversee the lifecycle of integrated marketing campaigns, using analytics to measure performance and improve return on investment.
• Build and manage the internal marketing infrastructure, including the selection of automation tools and the establishment of efficient workflows.
• Recruit and mentor a high-performing team while fostering a culture of innovation and collaboration.
• Conduct ongoing market research to stay ahead of industry trends and competitive threats.
• Partner with our recruiting team to develop employer branding materials that highlight HPR as a premier place to work.

Requirements

• A bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 7 years of experience in marketing leadership, ideally within the financial services or fintech industries.
• A proven history of successfully driving business growth and acquiring new customers.
• Strong analytical capabilities and the ability to turn high-level business objectives into concrete marketing plans.
• Deep knowledge of digital marketing tools and channels, such as email marketing, content strategy, and marketing automation.
• Exceptional storytelling and communication skills.
• A data-driven mindset and experience utilizing marketing technology platforms for decision-making.
• An entrepreneurial spirit, a bias for action, and the ability to thrive in a fast-paced environment.
• The ability to work on-site at our headquarters in Needham, Massachusetts, five days per week.
• Fluency in English.
• Please note that we are currently unable to provide employment sponsorship.

Preferred qualifications

• An MBA or an equivalent advanced degree is highly desirable.

How to apply

If you are a strategic thinker who is ready to take ownership of our marketing function and help shape the future of HPR, we invite you to submit your application. We look forward to reviewing your experience and discussing how your background aligns with our vision for growth.