Head of International Marketing at PROCEPT BioRobotics

PROCEPT BioRobotics logo
PROCEPT BioRobotics

Head of International Marketing

Remote

Full Time

#Marketing

#Leadership

#Strategy Development

#Market Research

#Product Launches

#Relationship Management

#Communication Skills

#Analytical Thinking

#Cross Functional Collaboration

PROCEPT BioRobotics is looking for a Head of International Marketing

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Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

Summary:
The Head of International Marketing is a critical member of the marketing leadership and international sales teams.  Reporting to the VP and GM of International with a dotted line to the VP of Global Marketing, you will play a pivotal role in driving the strategic direction and tactical execution of our international market expansion with an early focus on the United Kingdom and Japan. Working closely with PROCEPT'S VP of International, the Director will be responsible for developing and implementing comprehensive marketing strategies to support the international commercialization of our surgical robotic system and to strengthen patient and surgeon awareness of Aquablation Therapy.  The ideal candidate will have a proven track record of success in leading international marketing teams for established companies within the medical device industry.  The Director will have strong leadership qualities, will have direct people leadership responsibilities, and will play a key role in growing our international marketing team over time.
This is an excellent opportunity for someone who wants to help transform patient care from the ground up as part of a small energetic team in a dynamic company. The position requires critical, analytical, and big picture thinking, the ability to take initiative and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse team. The ideal candidate will have the ability to think creatively and execute flawlessly, with a proven track record of success across all facets of international marketing.

What Your Day-To-Day Will Involve:
  • Provide team leadership and tactical direction for international marketing team
  • Lead the strategic planning efforts, working in partnership with the senior leadership team, to develop a fully detailed International Business Strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities.  Early focus will be on the UK and Japan.
  • Develop the International integrated marketing plan focusing on the UK and Japan.  Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
  • Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
  • Collate market research and competitive data to enable the formation of the International marketing plan.
  • Capture and structure information from the field producing updated market mapping and business sizing.
  • Develop relationships with KOLs and initiate and lead the development and implementation of customer programs, networks and advisory boards to collect customer insights.
  • Manage and oversee the International marketing plan and budget.
  • Develop, lead and manage the execution of new product launches.
  • Design & implement conferences/symposium strategies & tactics to support the plan working closely with the global tradeshow/events team with a key focus on EAU, JUA, and BAUS.
  • Work with sales and country marketing leaders to ensure sales reps are adequately trained. Work with Global Learning and Development and Medical Education Programs to prepare physician and staff training and education, and patient education events.  Monitor post training results by physician to assess cost/benefit.
  • Support the sales organization in developing and implementing regional marketing and sales support activities to drive robot sales and accelerate adoption of Aquablation Therapy.
  • Collect and provide input on forecasts, sets, inventory control, phase in/out plans, clinical evaluation, etc.
  • Create, maintain, foster contact with KOLs and other health care professionals through participation in physician organizations, conventions, sales calls etc.
  • Develop and maintain strong relationships with KOLs and customers.  Meet with them regularly. 
  • Maintains frequent and continuous communication with sales force regarding competitive activities as well as initiatives relating to competitive product lines.
  • Organize and communicate peer-to-peer engagements in partnership with sales & clinical to drive improved therapy understanding.
  • Drive regional, local engagement meetings & activities, prioritizing the UK.
  • Develop local language materials and campaigns in both digital and print media.
  • Support distributor and secondary market activities where required.
  • Partner with the Global Downstream Marketing to develop and deliver patient and clinical campaigns across multiple platforms and languages.
  • Partner with the Global Downstream Marketing and Integrated Marketing Communications teams to build downstream activities roadmap across multiple markets to drive messaging and awareness.
  • Develop strong product and market knowledge of BPH technologies to represent the product category with internal and external customers.
  • Maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance.
  • Understand and adhere to the PROCEPT BioRobotics Quality and EHS policies.


  • The Qualifications We Need You to Possess:
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
  • Bachelor’s degree or equivalent required.
  • MBA preferred.
  • Minimum 10 years of experience in product marketing with medical device, disruptive technology, urology and/or healthcare experience.
  • Strong professional marketing background with broad international experience preferred
  • Track record of strategy development and implementation.
  • UK country marketing experience preferred, knowledge of the Japanese market desired
  • Understanding of the reimbursement landscape across Europe.
  • Strong leadership skills with prior experience managing a high-performing teams.
  • Proven success leading successful marketing strategies at the downstream level.
  • Excellent written and verbal communication skills, with the ability to effectively convey complex concepts to diverse audiences.
  • Demonstrated ability to collaborate effectively with cross-functional teams and external stakeholders.
  • Strong analytical and strategic thinking abilities, with a focus on data-driven decision making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  • Ability to travel up to 25% of the time.
  • Demonstrated ability to make effective decisions in a complex environment involving trade-offs and risk-benefit assessments.
  • Fluent in English required.
  • Based in UK is preferred.


  • Managerial Responsibilities:
  • Develop annual and long-term objectives for direct reports. Measure performance of direct reports against success criteria and provide feedback and coaching. 
  • Attract, hire, and develop top marketing talent and work with leadership to position PROCEPT BioRobotics as a destination for top medical device marketing talent.


  • Physical Demands and Work Environment:
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
  • To perform this duty the employee must have the ability to sit or stand at and operate a computer terminal and walk or travel safely within the facility. 
  • While performing the duties of this job, the employee regularly works in an office environment. 


  • Understanding PROCEPT's Culture
    At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
     
    And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.
     
    We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.
     
    An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!
     
    BENEFITS OF WORKING AT PROCEPT! 
    PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!
     
    EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
    PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.
     
    PAY RANGE TRANSPARENCY
    Procept is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.
     
    WORK ENVIRONMENT
    We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.
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