Sideinc

Head of Growth Marketing

United States

Hybrid

Full Time

#Marketing

#Account Based Marketing

#Lead Generation

#Sales Enablement

#Project Management

#Data Analysis

#Campaign Planning

#Cross Functional Collaboration

#Communication

Sideinc is looking for a Head of Growth Marketing

Full Time Senior Hybrid United States Marketing Account Based Marketing Lead Generation Sales Enablement Project Management Data Analysis Campaign Planning Cross Functional Collaboration Communication English Hybrid work

About the company:

Side empowers and enables top producing real estate professionals to own a real estate company without the legal, regulatory and operational complexity that comes with running a brokerage. It is the only “brokerage as a service” operating platform in the country and the only community of boutique real estate company owners in the country.

Side is the most unique and empowering offering for top producing real estate professionals. We are a fast growing enterprise and recognized as one of the most innovative companies in real estate. We are looking to build the go-to-market team that is going to drive forward Side’s aggressive growth goals.

About the Role

We're looking for a hands-on, strategic, and data-driven Head of Growth Marketing to lead our Network Marketing and Account-Based Marketing (ABM) initiatives. This role sits at the intersection of sales enablement, lead generation, and relationship-driven marketing—ideal for someone who understands how to activate networks into scalable growth engines.

You’ll drive brand awareness, qualified pipeline, and revenue growth by developing high-impact ABM campaigns and building referral, ambassador, and revenue-share programs. You’ll also lead the growth of a vibrant community of advocates and partners. This role requires close alignment with Sales and a strong ability to integrate marketing strategy with go-to-market (GTM) execution.

About Our Customers

We serve a highly discerning, relationship-driven customer base, top 5% professionals in competitive, high-value markets. Our clients are entrepreneurial, brand-conscious, and deeply connected within their communities. They expect personalized services and value trust, reputation and expertise. Marketing to this audience requires precision, credibility, and a deep understanding of how to create value through relationships.

Responsibilities

Lead strategy and execution of ABM campaigns aligned with Sales and Customer Success to target high-value accounts

Build and manage community-led marketing programs, including ambassador, referral, and revenue share initiatives

Design and launch campaigns that generate qualified leads and drive revenue and pipeline growth

Grow and engage a community of brand advocates, partners, and influencers to fuel network-based growth

Develop strategies to expand community reach and impact through events, content, social channels, and thought leadershipCollaborate with Product Marketing and Content teams to deliver personalized, high-impact campaigns

Analyze and optimize performance of ABM, community, and lead generation programs using data and insights

Ensure GTM alignment by partnering with Sales on messaging, campaign planning, and executionUse community and customer insights to inform marketing, product, and customer experience strategies

Drive cross-functional collaboration across Sales, Customer Success, and Product to ensure cohesive execution

What will make you a strong fit for this role

8+ years of B2SMB marketing experience, with 3+ years leading ABM, community, or network marketing efforts

Demonstrated ability to align marketing with go-to-market strategy to drive pipeline and revenue

Proven success building and scaling referral, ambassador, or rev-share programs

Strong experience growing and activating customer or partner communities

Track record of driving qualified lead generation through integrated, multi-channel campaigns

Excellent cross-functional collaboration skills, especially with Sales and Customer Success

Strong project management and execution skills across multiple concurrent initiatives

Analytical mindset with the ability to turn data into actionable insights

Exceptional written and verbal communication skills

Proven experience managing and developing high-performing marketing teams, with the ability to hire, coach, and lead.

Sideinc

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Head of Growth Marketing at Sideinc