Head of Digital Marketing at Proton

About Proton

Join Proton, created as Proton Mail in Switzerland in 2014 by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online. With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organisation that thrives on community support without VC funding.

Our unwavering commitment to our mission over the past 10 years has resulted in Proton being regularly featured in top-tier media outlets worldwide, cementing our voice as a defender of digital rights on both sides of the Pacific, and becoming the standard for online privacy in real life and pop-culture.

We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices (Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, Barcelona) and remote roles globally. As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.

The role

We are looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement. You will be responsible for a broad spectrum of digital channels including performance marketing, SEO, lifecycle marketing and CRM and oversee measurement and analytics across all marketing channels. You’ll be responsible for driving and amplifying growth motions through B2C and B2B, helping spread our privacy drive across both individuals and companies.

What you will do

• Build out a vision and strategy for how digital channels can be leveraged to drive growth  - acquisition, activation, retention and monetization across each Proton product and across the ecosystem.
• Work with Product and business unit growth teams to design the growth motions for B2C and B2B.
• Put in place best-in-class testing and optimization strategies, methodologies and platforms.
• Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.
• Develop a lifecycle user strategy for our growing 100m userbase to drive activation, retention and monetization.
• Develop a demand generation strategy for Proton’s growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals.
• Hire, develop and lead a team of kickass digital marketers, ensuring their personal and skills development
• Oversee the management of digital agencies, SaaS platforms and tools to help resource and automate our efforts.
• Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
• Partner with the Data team to drive accurate measurement and inference, whilst staying true to our strict privacy principles and protocols.

Job requirements

• Extensive experience in a digital marketing leadership role encompassing growth, performance marketing and lifecycle / CRM with a stellar track record for driving growth with positive unit economics.
• Strong experience in B2C, SaaS, subscription-based startups / tech companies preferably in online privacy, cybersecurity and/or productivity contexts.
• Strong domain expertise in performance marketing and lifecycle / CRM with experience across SEO, product-led growth and marketing analytics.
• Big believer in driving sustainable growth and product-led growth. Must have a holistic approach, prioritizing retention and monetization just as much as acquisition and activation.
• Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
• Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
• Proven track-record in marketing successful product launches in fast-paced environments.
• A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
• Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.

Why Proton

• Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us.
• Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations.
• Join a strong brand - Proton Mail (Hulk’s and Jack Dorsey’s favorite encrypted email service) - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
• Grow with us - We’re one of Europe’s fastest-growing companies, doubling in size every year. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
• Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
• Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events and team building activities.

Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.

To learn more about our privacy policy, please visit https://boards.eu.greenhouse.io/protongdpr