AppHub

Head of Demand Generation

Hybrid

Full Time

#E Commerce

#Marketing

#SaaS

#Demand Generation

#Digital

#SEO

#Data Analysis

#Sales

#Product

#Cross Functional Collaboration

#Team Leadership

#Ecommerce

#Shopify

AppHub is looking for a Head of Demand Generation

Full Time Senior Hybrid E Commerce Marketing SaaS Demand Generation Digital SEO Data Analysis Sales Product Cross Functional Collaboration Team Leadership Ecommerce Shopify English Hybrid work 401k Medical insurance

AppHub is dedicated to advancing the future of commerce by building a comprehensive suite of ecosystem-leading software. With a portfolio of 25 solutions spanning reviews, conversion, marketing, and shipping, we empower e-commerce retailers on Shopify and beyond to reach new heights. We are currently seeking a Head of Demand Generation to lead our product-led growth strategy and drive high-quality lead generation through dynamic, multichannel campaigns.

Responsibilities

Design and execute a comprehensive demand generation roadmap, providing regular updates on key milestones.
Create innovative, value-led content that resonates with our target audience and addresses their specific needs.
Partner with our Product, Sales, and Partnership teams to implement strategies that capture leads and accelerate revenue growth.
Launch integrated campaigns across email, web, paid advertising, and partnership channels.
Mentor and lead a high-performing team while fostering a culture of accountability and creativity.
Analyze performance metrics for SEO and paid channels to optimize campaigns and drive better ROI.
Conduct ongoing market research to stay ahead of industry trends and identify new growth opportunities.
Manage campaign budgets and optimize channel performance to ensure maximum impact.

Must-haves

5 to 7 years of experience in demand generation, ideally within a B2B SaaS startup or scale-up.
Bachelor’s degree in Marketing or a related field.
Proven expertise in digital campaigning, including web optimization and paid ads.
Strong analytical skills with a focus on data-driven decision making.
Deep understanding of sales strategies relevant to the SaaS and e-commerce sectors.
Ability to simplify complex product messaging and clearly articulate value.
Excellent communication skills with a history of successful cross-functional collaboration.
A player-coach mentality with a team-oriented approach.
Proficiency in English and modern marketing technology tools.

Nice-to-haves

Prior experience working within the e-commerce industry or supporting Shopify merchants.

Benefits

Hybrid work environment.
Comprehensive medical, dental, and vision insurance.
401k retirement plan.

AppHub

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Head of Demand Generation at AppHub