Head of Demand Generation at AppHub

AppHub is dedicated to advancing the future of commerce by building a comprehensive suite of ecosystem-leading software. With a portfolio of 25 solutions spanning reviews, conversion, marketing, and shipping, we empower e-commerce retailers on Shopify and beyond to reach new heights. We are currently seeking a Head of Demand Generation to lead our product-led growth strategy and drive high-quality lead generation through dynamic, multichannel campaigns.

Responsibilities

• Design and execute a comprehensive demand generation roadmap, providing regular updates on key milestones.
• Create innovative, value-led content that resonates with our target audience and addresses their specific needs.
• Partner with our Product, Sales, and Partnership teams to implement strategies that capture leads and accelerate revenue growth.
• Launch integrated campaigns across email, web, paid advertising, and partnership channels.
• Mentor and lead a high-performing team while fostering a culture of accountability and creativity.
• Analyze performance metrics for SEO and paid channels to optimize campaigns and drive better ROI.
• Conduct ongoing market research to stay ahead of industry trends and identify new growth opportunities.
• Manage campaign budgets and optimize channel performance to ensure maximum impact.

Must-haves

• 5 to 7 years of experience in demand generation, ideally within a B2B SaaS startup or scale-up.
• Bachelor’s degree in Marketing or a related field.
• Proven expertise in digital campaigning, including web optimization and paid ads.
• Strong analytical skills with a focus on data-driven decision making.
• Deep understanding of sales strategies relevant to the SaaS and e-commerce sectors.
• Ability to simplify complex product messaging and clearly articulate value.
• Excellent communication skills with a history of successful cross-functional collaboration.
• A player-coach mentality with a team-oriented approach.
• Proficiency in English and modern marketing technology tools.

Nice-to-haves

• Prior experience working within the e-commerce industry or supporting Shopify merchants.

Benefits

• Hybrid work environment.
• Comprehensive medical, dental, and vision insurance.
• 401k retirement plan.