G
Guideline, Inc.
Head of Demand Generation
170k - 205k USD
Remote
Full Time
#Marketing
#Salesforce
#Looker
#Amplitude
#Google Analytics
#Optimizely
#Marketing Automation
#SEM
#Social Media
#Email Marketing
#Affiliate Marketing
Guideline, Inc. is looking for a Head of Demand Generation
Full TimeSeniorRemoteMarketingSalesforceLookerAmplitudeGoogle AnalyticsOptimizelyMarketing AutomationSEMSocial MediaEmail MarketingAffiliate MarketingEnglishRemote work401kVision insuranceDental insuranceDisability insurance
We are looking for a seasoned, data-driven Head of Demand Generation to lead our acquisition strategy and scale our growth function from the ground up. Guideline is reinventing retirement benefits by offering a modern 401(k) platform that helps over 50,000 businesses and one million people secure their financial futures.
Responsibilities
- Develop and launch an integrated, cross-channel demand generation strategy.
- Establish performance metrics and KPIs to report on program effectiveness to key stakeholders.
- Partner with Sales, RevOps, and MarketingOps to refine lead scoring and ensure high-quality lead activation.
- Manage and optimize budgets for paid digital, events, sponsorships, and out-of-home channels.
- Lead, coach, and develop a team of functional experts and external agencies.
- Identify and test new growth opportunities, including webinars, influencer partnerships, and affiliate programs.
- Build a robust testing strategy for digital performance marketing and conversion rate optimization.
Must-haves
- At least 7 years of experience in B2B demand generation or growth roles, including 2 years in a management capacity.
- Proven success in executing multi-channel marketing strategies, such as SEM, social media, email, and affiliate marketing.
- Proficiency with Salesforce, Looker, Google Analytics, Amplitude, and Optimizely.
- Deep familiarity with marketing automation platforms.
- Strong project management skills with the ability to thrive in a fast-paced, agile startup environment.
- A data-driven mindset focused on revenue growth, conversion, and sales goals.
- Fluency in English.
Benefits
The base salary range for this position is $170,000 to $205,000 USD, depending on location and experience.
- Remote work environment.
- 401(k) retirement plan.
- Comprehensive vision, dental, disability, and life insurance.
- Annual learning and development budget.
G
Guideline, Inc.
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