Guideline, Inc.

Head of Demand Generation

170k - 205k USD

Remote

Full Time

#Marketing

#Salesforce

#Looker

#Amplitude

#Google Analytics

#Optimizely

#Marketing Automation

#SEM

#Social Media

#Email Marketing

#Affiliate Marketing

Guideline, Inc. is looking for a Head of Demand Generation

Full Time Senior Remote Marketing Salesforce Looker Amplitude Google Analytics Optimizely Marketing Automation SEM Social Media Email Marketing Affiliate Marketing English Remote work 401k Vision insurance Dental insurance Disability insurance

We are looking for a seasoned, data-driven Head of Demand Generation to lead our acquisition strategy and scale our growth function from the ground up. Guideline is reinventing retirement benefits by offering a modern 401(k) platform that helps over 50,000 businesses and one million people secure their financial futures.

Responsibilities

Develop and launch an integrated, cross-channel demand generation strategy.
Establish performance metrics and KPIs to report on program effectiveness to key stakeholders.
Partner with Sales, RevOps, and MarketingOps to refine lead scoring and ensure high-quality lead activation.
Manage and optimize budgets for paid digital, events, sponsorships, and out-of-home channels.
Lead, coach, and develop a team of functional experts and external agencies.
Identify and test new growth opportunities, including webinars, influencer partnerships, and affiliate programs.
Build a robust testing strategy for digital performance marketing and conversion rate optimization.

Must-haves

At least 7 years of experience in B2B demand generation or growth roles, including 2 years in a management capacity.
Proven success in executing multi-channel marketing strategies, such as SEM, social media, email, and affiliate marketing.
Proficiency with Salesforce, Looker, Google Analytics, Amplitude, and Optimizely.
Deep familiarity with marketing automation platforms.
Strong project management skills with the ability to thrive in a fast-paced, agile startup environment.
A data-driven mindset focused on revenue growth, conversion, and sales goals.
Fluency in English.

Benefits

The base salary range for this position is $170,000 to $205,000 USD, depending on location and experience.

Remote work environment.
401(k) retirement plan.
Comprehensive vision, dental, disability, and life insurance.
Annual learning and development budget.

Guideline, Inc.

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Head of Demand Generation at Guideline, Inc.