Guideline, Inc.

Head of Demand Generation

170k - 205k USD

Remote

Full Time

#Marketing

#Salesforce

#Looker

#Amplitude

#Google Analytics

#Optimizely

#Marketing Automation

#SEM

#Social Media

#Email Marketing

#Affiliate Marketing

Guideline, Inc. is looking for a Head of Demand Generation

Full Time Senior Remote Marketing Salesforce Looker Amplitude Google Analytics Optimizely Marketing Automation SEM Social Media Email Marketing Affiliate Marketing English Remote work 401k Vision insurance Dental insurance Disability insurance

We are looking for a seasoned, data-driven Head of Demand Generation to lead our acquisition strategy and scale our growth function from the ground up. Guideline is reinventing retirement benefits by offering a modern 401(k) platform that helps over 50,000 businesses and one million people secure their financial futures.

Responsibilities

Develop and launch an integrated, cross-channel demand generation strategy.
Establish performance metrics and KPIs to report on program effectiveness to key stakeholders.
Partner with Sales, RevOps, and MarketingOps to refine lead scoring and ensure high-quality lead activation.
Manage and optimize budgets for paid digital, events, sponsorships, and out-of-home channels.
Lead, coach, and develop a team of functional experts and external agencies.
Identify and test new growth opportunities, including webinars, influencer partnerships, and affiliate programs.
Build a robust testing strategy for digital performance marketing and conversion rate optimization.

Must-haves

At least 7 years of experience in B2B demand generation or growth roles, including 2 years in a management capacity.
Proven success in executing multi-channel marketing strategies, such as SEM, social media, email, and affiliate marketing.
Proficiency with Salesforce, Looker, Google Analytics, Amplitude, and Optimizely.
Deep familiarity with marketing automation platforms.
Strong project management skills with the ability to thrive in a fast-paced, agile startup environment.
A data-driven mindset focused on revenue growth, conversion, and sales goals.
Fluency in English.

Benefits

The base salary range for this position is $170,000 to $205,000 USD, depending on location and experience.

Remote work environment.
401(k) retirement plan.
Comprehensive vision, dental, disability, and life insurance.
Annual learning and development budget.

Guideline, Inc.

2 views

1 applied

Share this job

Copy Permalink

Open roles at Guideline, Inc.

Guideline, Inc.

Product Marketing Manager

125k - 156k USD

Remote

Full Time

#Marketing

#Fintech

#HR Tech

#Product Marketing

#Data Analysis

#Communication

#Writing

#Leadership

Guideline, Inc.

Senior Software Engineer

128k - 205k USD

Remote

Full Time

#Engineering

#Ruby

#Python

#Go

#React

#Vue

#Angular

#Kubernetes

#Docker

#GCP

Guideline, Inc.

Staff Software Engineer

174k - 290k USD

Remote

Full Time

#Engineering

#Ruby

#Python

#React

#Kubernetes

#Docker

#GCP

#APIs

#user

#Databases

Guideline, Inc.

Staff Software Engineer

174k - 290k USD

Remote

Full Time

#Engineering

#Full Stack

#Financial Services

#Ruby

#Python

#React

#Kubernetes

#Docker

#GCP

#APIs

#user

#Databases

Discover similar jobs

Didomi

Account Executive DACH

Germany

Remote

Full Time

#Revenue

#Sales

#Prospecting

#Negotiation

#Salesforce

#Consultative Selling

RakeTech

Partnership Manager Nordics

Remote

Full Time

#Sales

#Affiliate Marketing

#Business Development

#Account Management

#Negotiation

#Relationship Management

#Data Analysis

#Growth

Overflow

Product Marketing Manager

Remote

Full Time

#Product

#Marketing

#Fintech

#Product Marketing

#Positioning

#Messaging

#Go To Market Strategy

#Sales Enablement

#Competitive Intelligence

#Storytelling

#Cross Functional Collaboration

#Market Research

#Product Launches

Panopto

Account Executive, EDU

United States

Remote

Full Time

#Sales

#Education

#SaaS

#SaaS Sales

#Salesforce

#Territory Planning

#Account Expansion

#Negotiation

#ZoomInfo

#Outreach

Evolve

Outbound Sales Development Representative

55k - 79k USD

Remote

Full Time

#Sales

#Hospitality

#Salesforce

#SalesLoft

#Lead Qualification

#Pipeline Management

#Consultative Selling

#Objection Handling

#CRM

RapidAI

Account Executive

United States

125k - 300k USD

Remote

Full Time

#Sales

#Healthcare

#SaaS Sales

#Salesforce

#Presentation

#Business Development

LAXIR

Marketing / Digital Media / Ad Agency Internship

Remote

Internship

#Marketing

#Digital Media

#Social Media

#Content Creation

#Campaign Management

#Graphic Design

#Email Marketing

Scholarrock

Associate Director/Director, Patient Marketing

Remote

Full Time

#Marketing

#Digital Marketing

#Patient Engagement

#Strategy

#CRM

#Social Media

#Budget Management

#Management

#Regulatory Compliance

SmartAsset

Account Executive

United States

75k - 130k USD

Remote

Full Time

#Sales

#Financial Services

#Cold Calling

#Salesforce

#Prospecting

#Closing

#Consultative Selling

OLIPOP

Brand Manager (Integrated Marketing)

115k - 135k USD

Remote

Full Time

#Marketing

#Brand Management

#Campaign Strategy

#Leadership

#Consumer Insights

#Performance Analytics

#Creative Direction

#Budget Management

#Stakeholder Management

Blinkux

Digital Communications Specialist

Remote

Contractor

#Marketing

#Writing

#Copywriting

#Digital Communications

#Email Campaigns

#Proofreading

#UX Writing

#Content Development

WildSisterInternational

Graphic Design

Remote

Internship

#Marketing

#Graphic Design

#Layout Design

#Social Media

#Visual Design

Karmacheck

Sr Enterprise Account Executive

Remote

Full Time

#Sales

#Enterprise

#B2B SaaS

#Enterprise Sales

#LinkedIn

#Salesforce

#Pipeline Management

#Account Strategy

#Closing

#Stakeholder Management

Trafilea

Growth Marketing Manager, Meta Ads

Remote

Full Time

#Marketing

#Ecommerce

#Ads

#Growth Marketing

#Funnel Optimization

#Creative Strategy

#Data Analysis

#Budget Management

Pindrop

Business Development Representative

45k - 55k USD

Remote

Full Time

#Sales

#Business Development

#Cyber Security

#Salesforce

#SalesLoft

#Cold Calling

#Email Campaigns

#Lead Qualification

#SaaS

#Research

#Communication

KREDITALOTTERYLTD

Agent Marketing Support Associate

Remote

Contractor

#Marketing

#Gaming

#Recruitment

#Training

#Performance Monitoring

#Leadership Development

Avochato

Account Executive

Remote

Full Time

#Sales

#SaaS

#Salesforce

#Outbound Sales

#Lead Generation

#CRM

#Sales Tools

Teachstone

Director of Brand Strategy

112k - 140k USD

Remote

Full Time

#Marketing

#Brand Strategy

#Edtech

#Creative Direction

#Content Strategy

#SEO

#WordPress

#Adobe Suite

#Market Research

#Team Leadership

#Storytelling

#Website Optimization

Ada

Customer Solutions Consultant II

United Kingdom

Remote

Full Time

#Customer Experience

#AI

#SaaS

#API

#Salesforce

#Zendesk

#Shopify

#HubSpot

#Data Analysis

#Architecture

#Technical Consulting

ChartHop

Senior Manager, Demand Generation

150k - 170k USD

Remote

Full Time

#Marketing

#Demand Generation

#B2B SaaS

#Paid Media

#Account Based Marketing

#Website Optimization

#Campaign Management

#Marketing Analytics

#Project Management

#Budget Management

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Related Resources

Marketing Salary Guide

Compensation data for Marketing roles

Marketing Job Market

Hiring trends and demand for Marketing

Marketing Interview Prep

Practice questions for Marketing interviews

Salesforce Salary Guide

Compensation data for Salesforce roles

Salesforce Job Market

Hiring trends and demand for Salesforce

Salesforce Interview Prep

Practice questions for Salesforce interviews

Head of Demand Generation at Guideline, Inc.