Head of Creative & Marketing at Thepeoplebrand

We are on a mission to define the future of lifestyle branding by blending bold storytelling with a fun, carefree spirit. Our goal is to build a brand that resonates deeply with our community, and we are looking for a visionary leader to help us shape that evolution. We believe that creative expression and strategic marketing are the twin engines of our growth, and we need someone who can bridge the gap between high-level brand vision and the hands-on execution required to bring our ideas to life.

The role

We are searching for an experienced Head of Creative & Marketing to join our team on a full-time, on-site basis in the United States. This is an executive-level position for a strategic storyteller who is passionate about the lifestyle space. You will act as the primary guardian of our brand, ensuring that every touchpoint reflects our identity while driving measurable business results. You must be comfortable moving between high-level strategy and the day-to-day creative process.

Core responsibilities

• Define and execute a comprehensive marketing and creative strategy that captures our brand's unique, free-spirited nature while ensuring consistency across all digital and physical channels.
• Lead the development of 360-degree marketing campaigns, overseeing everything from SEO and SEM to content creation and social media to boost customer acquisition and brand awareness.
• Mentor and grow a high-performing team, fostering a culture of innovation and cross-functional collaboration with our product, sales, and operations departments.

Skills and experience

To be successful in this role, you should possess the following qualifications and expertise:

• A Bachelor’s degree in Marketing, Creative Direction, or a related field, with an advanced degree being a significant plus.
• At least 10 years of professional experience in marketing, including a minimum of 2 years in a leadership role focused on creative direction within the lifestyle, fashion, or footwear industries.
• Deep proficiency in digital marketing ecosystems, including SEO, SEM, and content strategy.
• A proven ability to manage external agencies, influencers, and strategic partners to extend brand reach.
• Strong analytical skills, with the ability to use consumer research and performance data to refine creative strategies.
• Fluency in English.

Compensation and benefits

We value the expertise and leadership you bring to our company. While we do not have a specific salary range to disclose at this time, we are committed to providing a competitive package that reflects your experience and the impact you will have on our brand's growth.

How to apply

If you are a creative strategist who is ready to lead our brand into its next chapter, we would love to hear from you. Please submit your application, including your resume and a portfolio or examples of your previous creative and marketing work, to our hiring team. We look forward to learning how your vision aligns with our mission.