Head of Community and Partner Marketing
On-site
Full Time
#Marketing
#Leadership
#Partner Marketing
#Content Creation
#Customer Marketing
#SaaS
What We Do:
Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
We are happy to share that we have recently earned spots on the following lists:
- Built In Atlanta Best Midsize Remote Companies to Work For 2023
- Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the “New Ideas Award”
- Inc Best Places to Work 2022
- Best & Brightest 2022 Atlanta
- Best & Brightest 2022 USA
What You will Bring to The Team:
This is a hands-on leadership role responsible for spearheading initiatives that enhance the Site Enablement Platform category and amplify Florence's market presence through community and partner programming. This executive will drive content creation, manage thought leadership, lead community programs, oversee industry association relations, direct hosted events, and formulate customer marketing strategies to foster business growth and customer engagement.
Key Responsibilities:
- Community Programs Leadership: Initiate and manage community programs such as the Site Enablement League (100+ life science executives), ensuring active participation and valuable content delivery that aligns with organizational goals and matures the Site Enablement category in the market.
- Florence User Community Program Leadership: Manage and grow Florence hosted community programs including our Executive Customer Advisory Board, User Groups, Product Committees and other programming that drives Florence business objectives.
- Experiential Event Leadership: Guarantee the success of hosted events including Research Revolution Global Summit, Research Revolution European Summit, and other Summits, ensuring they are effectively planned, executed within budget, and achieve objectives related to market awareness, lead generation, customer retention, and revenue growth.
- Industry Association Relationship Management: Strategically manage partnerships with industry associations (such as SCRS, ACRP, AACI, MAGI, and others) to optimize the collaboration and position Florence’s thought leaders in influential roles.
- Internal Thought Leadership Community Management: Partner with Chief Clinical Trial Officer (CCTO) to cultivate a robust internal thought leadership program, enabling internal KOLs and SMEs to contribute effectively to the industry narrative, participate in speaking engagements, and assume leadership roles within relevant associations and organizations.
- External Thought Leadership Community Management: Develop and nurture relationships with external industry thought leaders to form a collaborative network that supports Florence’s strategic objectives and enhances the industry's understanding of Site Enablement.
- Partner Marketing Initiatives: Manage joint partner marketing initiatives with technology and other Florence partners including webinars, blog posts, and joint speaking engagements and event hosting.
An Ideal Candidate Has:
- 7+ years of related work experience including marketing/community engagement
- Proven experience in Community Program Leadership
- Experience managing innovative experiential events
- SaaS industry experience preferred
- Bachelor's Degree
What’s in it for you?
- Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
- Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
- Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
Florence Healthcare - US
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