Arbitrum Foundation

Head of Brand Marketing

Remote

Full Time

#Marketing

#Blockchain

#Web3

#Brand Strategy

#Digital Marketing

#Leadership

#Communication

#Analytical Skills

Arbitrum Foundation is looking for a Head of Brand Marketing

Full Time Lead Remote Marketing Blockchain Web3 Brand Strategy Digital Marketing Leadership Communication Analytical Skills English Remote work Medical insurance Home office budget Flexible hours Professional development

About Arbitrum Foundation

The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web.

Your Role

The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. Your role is central to ensuring user adoption growth and the success of the Arbitrum ecosystem in key verticals and driving liquidity. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.

Your Responsibilities

Develop and implement a long-term brand strategy that aligns with the Arbitrum Foundation’s overall business objectives.

Define and articulate the brand's unique value proposition and positioning.

Create a strong brand identity, including a logo, tagline, and visual language.

Establish brand guidelines and ensure consistency across all marketing materials and channels.

Develop and execute integrated marketing campaigns to increase brand awareness and visibility.

Leverage a mix of Web3 and non-Web3 marketing channels, including social media, content marketing, PR, and paid advertising.

Identify and partner with key influencers, partners and media outlets to amplify brand messaging.

Monitor brand sentiment and reputation, and take proactive measures to address any issues.

Create and manage a seamless brand experience across all touchpoints, including the website and social media.

Develop and implement full-funnel marketing programs to foster long-term relationships with builders and users.

Collaborate with cross-functional teams to ensure brand consistency in product launches and updates.

Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness.

Track and analyze brand metrics, such as brand awareness, brand perception, and brand preference.

Use data-driven insights to optimize marketing strategies and campaigns.

What You'll Need

5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview.

Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem.

Good grasp of Web3 user funnel challenges and cross-platform user journey.

Deep understanding of digital marketing channels and tactics.

Strong leadership skills.

Excellent communication and presentation skills.

Strong analytical and problem-solving skills.

Ability to work in a fast-paced, dynamic environment.

Passion for blockchain technology and the future of decentralized finance.

Effective relationship builder with strong communication skills.

Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.

Be able to work across time zones with a global cross-functional team.

Strong spoken and written English communication skills.

Arbitrum Foundation Perks

The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:

- Remote first global workforce

- Industry-leading healthcare insurance

- Home office set-up allowance

- Wellbeing allowance

- Growth / continuing education allowance

- Flexible time off

- Company-issued laptop

The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you believe you're a strong candidate but don’t meet every requirement listed in the job description, we still encourage you to reach out. We’d love the opportunity to connect and explore how you could be a great fit for the role.

Learn More about The Arbitrum Foundation

Website|Twitter|Telegram|Discord|LinkedIn

Arbitrum Foundation

1 views

0 applied

Social Media

Visit Arbitrum Foundation

Share this job

Copy Permalink

Open roles at Arbitrum Foundation

Arbitrum Foundation

Brand Strategy Lead

Remote

Full Time

#Marketing

#Brand Strategy

#Design

#Growth Marketing

#Digital Marketing

Arbitrum Foundation

AI Vertical Growth Marketer

Remote

Full Time

#Marketing

#AI

#Blockchain Technology

#Web3

#Data Analysis

Arbitrum Foundation

Ambassador Program Ops and Analytics Manager

Remote

Full Time

#Marketing

#Project Management

#Data Analytics

#Operations Management

#Airtable

#Problem Solving

#Organizational

#Multitasking

#Time Management

#Attention To Detail

#Communication

Arbitrum Foundation

Brand & Vertical Marketing Lead

Remote

Full Time

#Marketing

#Web3

#Design

#Digital Marketing

#NFT

#Partnership Management

#Collaboration

#Management

#Relationship Building

Discover similar jobs

FXSwede

Social Media Content Creator

Remote

Full Time

#Social Media

#Content Creation

#Marketing

#Management

#Community Management

#Trend Analysis

#Video Production

#Instagram

#Content

#Strategy

DataFlair Web Services Pvt Ltd

Marketing Executive

India

On-site

Full Time

#Marketing

#Digital Marketing

#Social Media

#Advertising

Impact Valuation Group, LLC

Senior Account Executive

60k - 85k USD

Remote

Full Time

#Sales

#Real Estate

#Outbound Sales

#Negotiation

#Communication

#CRM

saas.group

Campaign Manager

Remote

Full Time

#Marketing

#SaaS

#Digital

#Google Ads

#LinkedIn Ads

#Facebook Ads

#Email Marketing

#Campaign Optimization

Germany

Hybrid

Full Time

#Marketing

#Social Media

#Content

#Social Media Management

#Storytelling

#Video Editing

#Content Management

High Spirits Hospitality

Sales Assistant and Venue Captain

United States

On-site

Full Time

#Sales

#Hospitality

#Events

#Customer Service

#CRM System

#Event Coordination

#Communication

#Organizational Skills

Sui foundation

Partner Events Marketing Manager

Remote

Contractor

#Marketing

#Web3

#Event Management

#Event Planning

#Project Management

#Stakeholder Management

#Creative

HYPR

Enterprise Sales Representative

Remote

Full Time

#Sales

#Cyber Security

#Identity Management

#Enterprise SaaS

#Sales Cycle

#Pipeline Management

#Forecasting

#Communication

Tamarind Intelligence

New Business Sales Executive

Spain

Hybrid

Full Time

#Sales

#Business Development

#Communication

#Negotiation

#CRM Systems

Rocket Lab

Senior Sales Executive

Colombia

On-site

Full Time

#Sales

#Growth

#Ad Tech

#Negotiation

#CRM Tools

#Communication

#Presentation

#Relationship Building

Make

Designer

Remote

Full Time

#Design

#Figma

#AI Tools

#Communication

#Management

Click Dryclean

Business Development Intern

Remote

Contractor

#Marketing

#Social Media

#Content Creation

#SEO

#Email

#Research

IONOS DE

Account Manager - SMB Sales

Germany

Hybrid

Full Time

#Sales

#Cloud

#Account Management

#Solutions

#Customer Development

#Business

#Salesforce

#BI Tools

#Forecasting

#Deal Management

#Communication

#Negotiation

PixelMechanics

Senior Sales Manager

Germany

Hybrid

Full Time

#Sales

#ERP

#CRM

#Solution Sales

#AI Tools

#Negotiation

#Presentation

#Communication

Real

Lead Designer

Remote

Full Time

#Marketing

#Real Estate

#Design

#Figma

#Adobe

#Front

#Visual Design

#Typography

Caribou Financial

Director, Direct Mail Growth

140k - 175k USD

Hybrid

Full Time

#Marketing

#Financial Services

#Direct Mail

#Credit

#Excel

#SQL

#Vendor Management

Zaika Restaurant Ltd

Reservations Agent

United Kingdom

On-site

Full Time

#Hospitality

#Restaurant

#Customer Service

#Communication

#Teamwork

#Attention To Detail

Mobileye

Global Share Plans Specialist

Israel

Hybrid

Full Time

#Finance

#Payroll

#Equity Administration

#Excel

#Communication

Doctena S.A.

Sales Apprentice

Luxembourg

On-site

Part Time

#Sales

#Healthcare

#Negotiation

#Communication

Primo Water Corporation

Service Technician

United States

On-site

Full Time

#Sales

#Customer Service

#Communication

#Math

Your dream job awaits.

Explore exciting opportunities, connect with top employers, and ignite your career.

Explore Jobs

Head of Brand Marketing

Brand Strategy Lead

AI Vertical Growth Marketer

Ambassador Program Ops and Analytics Manager

Brand & Vertical Marketing Lead

Social Media Content Creator

Marketing Executive

Senior Account Executive

Campaign Manager

Social Media Mastermind

Sales Assistant and Venue Captain

Partner Events Marketing Manager

Enterprise Sales Representative

New Business Sales Executive

Senior Sales Executive

Designer

Business Development Intern

Account Manager - SMB Sales

Senior Sales Manager

Lead Designer

Director, Direct Mail Growth

Reservations Agent

Global Share Plans Specialist

Sales Apprentice

Service Technician