Head of Account Based Marketing at Thoughtful

Opportunity

As the Head of Account-Based Marketing (ABM) at Thoughtful AI, you’ll be at the forefront of transforming how healthcare organizations engage with advanced AI solutions. You will leverage your expertise in strategic ABM tactics, data-driven decision-making, and campaign execution to deliver personalized and high-impact marketing programs that drive meaningful engagement with target accounts.

In this role, you'll thrive in an agile, empowered environment where your innovative strategies will play a pivotal role in Thoughtful AI’s growth. You’ll collaborate closely with cross-functional teams, including sales development, product marketing, performance marketing, and customer success, to ensure alignment and deliver measurable outcomes that resonate with enterprise healthcare decision-makers.

As a strategic marketer, you’ll take ownership of designing and implementing Thoughtful AI’s ABM initiatives, that capture attention and convert enterprise accounts into lasting partnerships. Your creative and analytical approach will position you as an invaluable partner in helping healthcare organizations unlock their potential through Thoughtful AI’s transformative solutions.

Key Responsibilities

• Lead Account-Based Marketing Strategy: Develop and execute targeted ABM campaigns designed to engage and convert enterprise healthcare accounts, tailoring strategies to address specific personas and organizational needs.
• Drive Data-Driven Decision Making: Leverage intent data, CRM insights, and analytics to optimize ABM programs, ensuring each initiative aligns with both customer needs and business goals.
• Exemplify Impeccable Project Management: Manage end-to-end execution of ABM initiatives, ensuring seamless collaboration, timely delivery, and high-impact results.
• Own Thoughtful AI’s ICP: Expand and curate the master ICP list. This includes continued enrichment, refinement, expansion, and segmentation. This list is what will power our outbound, content, and paid media strategies.
• Act as a Trusted Marketing Partner: Serve as the strategic marketing advisor to the sales team, providing insights, messaging frameworks, and account-specific collateral that enable personalized and effective outreach.
• Drive Content Personalization and Development: Collaborate with the content team to create engaging, account-specific assets such as case studies, whitepapers, and campaign landing pages tailored to the buyer’s journey.
• Evaluate Campaign Performance: Monitor and analyze the performance of ABM initiatives, providing insights and recommendations to refine strategies and maximize ROI.
• Champion Cross-Functional Collaboration: Work closely with internal teams, including sales, product marketing, and customer success, to ensure seamless alignment and execution of ABM campaigns across the organization.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or related field, or eight years of equivalent work experience.
• 5+ years of B2B marketing experience, with 2+ years specifically in ABM, preferably in the healthcare or technology sector.
• Demonstrated success in designing and executing ABM programs for enterprise accounts that deliver measurable business outcomes.
• Proficiency in ABM platforms (e.g., Demandbase, 6sense), CRM (e.g., HubSpot, Salesforce), and marketing automation tools (e.g., HubSpot, Marketo).
• Exceptional written and verbal communication skills with a proven ability to craft compelling narratives.
  
• Highly organized with a track record of managing multiple campaigns simultaneously.

Preferred Qualifications

• Experience working within the healthcare industry or other highly regulated environments.
• Strong understanding of healthcare buyer personas and their unique challenges.
• A creative problem-solver with a passion for innovation and experimentation in marketing.
• Experience leading cross-functional teams to achieve shared goals.
• Proven ability to influence and build consensus with senior internal and external stakeholders.

Thoughtful AI Benefits

• Market-leading base salary and bonus
• Employee stock options
• Medical, dental, and vision insurance for you and your dependents
• We expect you to unwind and disconnect for three weeks per year while still getting paid