Growth Marketing & Operations Lead at

Growth Marketing & Operations Lead

hk flag
Hong Kong

Remote

Full Time

#Marketing

#CRM

#Growth Marketing

#Social Media

#Trading

is looking for a Growth Marketing & Operations Lead

Since our founding in 2014, BitMEX has established itself as a premier global exchange for cryptocurrency derivatives. We are proud to have revolutionized the industry by inventing the Perpetual Swap, a product that has become a cornerstone of modern crypto trading. Our platform is built to provide traders with deep liquidity, low latency, and maximum availability. We maintain an impeccable security record, and we are committed to transparency, regularly publishing our on-chain Proof of Reserves and Proof of Liabilities to ensure our clients' funds are always secure. As we look to expand our market share in 2024, we are seeking a talented Growth Marketing & Operations Lead to join our team and help shape the future of our platform.

Key outcomes

  • Drive the growth of our active trader base and increase trading activity among existing and re-activated users.
  • Develop and execute integrated growth marketing strategies that align with our ambitious expansion goals.
  • Plan and manage end-to-end campaigns, including community engagement initiatives and trading competitions.
  • Oversee budget allocation across digital channels to ensure a high return on investment and optimized performance.
  • Manage the distribution strategy for our loyalty and utility tokens.
  • Collaborate with leadership to present performance results and identify opportunities for funnel conversion improvements.
  • Coordinate complex marketing projects involving multiple internal and external stakeholders, ensuring all deliverables and deadlines are met.
  • Maintain comprehensive content calendars to support project and campaign execution.

Requirements

  • At least 10 years of professional experience in marketing, growth marketing, or CRM roles.
  • A minimum of 3 years of direct experience within the crypto trading, online brokerage, or gaming sectors.
  • A proven track record of meeting revenue targets and driving measurable growth.
  • Deep understanding of the online customer journey, particularly within the context of crypto derivatives or gaming.
  • Extensive experience in managing B2C and B2B2C user acquisition, including guerilla marketing and competitive engagement campaigns.
  • Expertise in social media marketing, product marketing lifecycles, and paid promotional strategies.
  • Strong leadership skills with a hands-on approach to team management and project execution.
  • A data-driven, entrepreneurial mindset with exceptional organizational and decision-making abilities.
  • Fluency in English.

Compensation

We offer a flexible remote work environment for this full-time position.

How to apply

If you are a high-performing professional ready to make a significant impact at a leading crypto exchange, we invite you to submit your application to join our team. We look forward to reviewing your experience and discussing how your skills can contribute to our continued growth.

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