Growth Marketing Manager
149k - 197k USD
On-site
Full Time
#Marketing
#Growth Marketing
#Campaign Management
#SEO
#SEM
#CRM Platforms
#Salesforce
#Analytics
#Marketing Automation
#Budget Management
At Redwood Credit Union, we are dedicated to supporting the financial well-being of our members and communities. As the 37th largest credit union in the United States and the largest financial institution in the North Bay, we pride ourselves on a people-first culture that has earned us recognition as one of America's Best Credit Unions by Newsweek and a consistent spot on the Best Places to Work list. We are currently seeking a Growth Marketing Manager to join our team on a full-time basis. In this role, you will lead strategic initiatives to drive membership growth and engagement by blending innovative marketing approaches with data-driven insights.
Responsibilities
- Design and execute comprehensive growth strategies focused on acquiring new members, improving retention, and deepening overall engagement.
- Oversee integrated acquisition marketing initiatives, including SEO, SEM, email tactics, and digital campaigns, while managing the associated budgets to ensure effective resource allocation.
- Lead the implementation and optimization of marketing technologies and CRM platforms like Salesforce to support automation, reporting, and scalability.
Requirements
We are looking for a strategic thinker with at least eight years of experience in growth marketing, member acquisition, or customer engagement, ideally within the financial services sector. You should hold a bachelor’s degree in marketing, business administration, or a related field. Key qualifications include:
- Proven ability to manage marketing budgets and deliver measurable ROI.
- Strong analytical skills with the capacity to interpret complex data and translate it into actionable strategies.
- Proficiency in marketing automation software, CRM platforms, and analytics tools.
- Exceptional communication skills and the ability to foster collaboration across internal teams.
- A results-driven mindset that balances creative branding with data-backed decision-making.
What we offer
The base starting salary for this position ranges from $149,385 to $196,817 annually, depending on your experience and qualifications. We provide a competitive total rewards package that includes:
- Comprehensive medical, dental, and vision insurance.
- A mental wellness budget to support your health.
- A 401k program with an employer match.
- Generous paid time off.
- Opportunities for remote work.
