Growth Marketing Manager at Boulevard

At Boulevard, we are building the first and only client experience platform designed specifically for appointment-based, self-care businesses. Our mission is to empower owners of spas, salons, and medspas to create magical moments for their clients. Since our launch in 2016, we have stayed true to our roots by deeply understanding the daily challenges faced by front-desk teams and service providers. We believe that simple solutions require sophisticated design, and we are constantly experimenting to maximize the impact of our technology for the broader self-care industry.

The role

We are looking for a Growth Marketing Manager to join our team on a full-time basis. This is a remote position, meaning you can contribute to our mission from anywhere. As a manager-level professional, you will report directly to our VP of Growth Marketing and play a pivotal role in shaping how we engage and nurture leads through their entire lifecycle.

Core responsibilities

• Design and execute comprehensive lead lifecycle strategies that guide prospects from initial awareness through to conversion using email and SMS marketing.
• Partner with our content, product marketing, and sales teams to develop high-value, personalized campaigns that improve lead conversion rates and optimize customer acquisition costs.
• Utilize marketing automation and CRM tools to conduct rigorous A/B testing, refine lead-scoring models, and report on funnel performance to drive continuous improvement.

Skills and experience

To thrive in this role, you should possess a blend of creative strategy and technical execution. We are looking for the following qualifications:

• At least 5 years of experience in lead lifecycle marketing and funnel management within a growth or demand generation capacity.
• Strong technical proficiency with marketing automation platforms like Marketo and CRM systems such as Salesforce.
• Advanced analytical skills, including a proven track record of using data-driven insights and A/B testing to optimize campaign performance.
• Excellent communication skills and the ability to collaborate effectively across diverse internal teams.
• A bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.

Compensation and benefits

Your starting total cash compensation for this role will be between $102,000 and $145,000, depending on your specific skills, experience, and market demands. Beyond your salary, we support your well-being with a comprehensive benefits package:

• Medical, dental, vision, and life insurance coverage.
• A 401(k) plan with company matching.
• Equity compensation to help you grow alongside the company.
• A fully remote work environment with a monthly stipend to support your home office.
• Flexible vacation policies and family planning resources.
• Access to our Boulevard Bucks learning program to help you explore the businesses we serve.

How to apply

If you are passionate about growth marketing and want to help us transform the self-care industry, we would love to hear from you. Please submit your application to be considered for this opportunity. We are an equal opportunity employer and value the diverse perspectives that every new team member brings to our culture.