Growth Marketing Manager at Amperon

The Company You’ll Join

Amperon is the leading analytics and forecasting company for the energy transition. Our platform leverages advanced algorithms and machine learning techniques to accurately forecast energy demand on both the supply (power & utilities companies) and demand (large energy users) sides of the market. We incorporate real-time data feeds that help our clients reduce cost, monitor energy efficiency while increasing substantially. 

We bring the brightest minds from energy, security and technology in order to combat climate changes and transition to clean energy solutions. We have offices in Texas but are a remote first company.

Our Strategy

Amperon operates at the intersection of energy data, AI, and domain expertise to empower the world to navigate the energy transition more effectively. Using best-in-class data ingestion and management infrastructure, coherent AI/ML models, and leading-edge predictive analytics, Amperon provides tools that generate economic and societal value. 

Amperon seeks to modernize the grid data and AI software stack to improve reliability, optimize asset economics, and accelerate decarbonization for grid operators, asset owners, and end-users. We're building the next generation of market-leading energy analytics and forecasting products, and we want you to be part of our journey!

The Role

This role will be responsible for creating top-of-funnel leads for our growing sales team. You will own our growth marketing plus demand generation program which focuses on B2B sales strategy. You'll develop deep understanding of both qualitative and quantitative marketing strategies and tactics in developing effective marketing campaigns. This role will report directly to the VP of Marketing and work closely with the sales, revops, and product teams. 

Things you'll work on

You will have the opportunity to develop, plan and execute demand generation marketing campaigns that focus on top-of-funnel leads across multiple channels, including website, email, webinars, events, content marketing, channel partners, paid advertising (Google Adwords & LInkedIn), and others. Some of the focus areas include.

• Build a clear, end-to-end customer journey map that identifies key touchpoints, ensuring alignment and consistency across channels. 
• Partner with subject matter experts to design and execute targeted content that engages and educates customers, meeting them where they are in the buying journey.
• Build and manage relationships with third-party vendors to drive additional lead generation opportunities. 

You may be a fit

You have 5-7 years’ experience in growth marketing or demand generation marketing for B2B SaaS companies. Proven experience measuring, analyzing, and reporting on the success of campaigns and initiatives, sharing actionable insights to improve future efforts and impact on the customer journey. You are proficient in HubSpot (or other CRM tools), WebFlow, 6Sense, and other marketing tools. You are analytically focused and creative minded to create RIO driven campaigns that draw in and resonate with our target audiences.

Benefits & Perks

While we are serious about our company's culture, we aren't going to force "culture" to prove that we are cool and fun. It’s a company filled with smart, genuinely nice individuals who are passionate about data science, energy and working together to build a product that can have a lasting impact on our planet.

Even though we are a remote company with employees spread across the globe, we still believe human interaction is a good thing. We will also have an all-company event at least once a year so people can get to know each other in a more fun and social way.

• Competitive salary plus stock option package. Compensation based on geographical location.
• Medical, dental and vision insurance
• Family planning benefits through Carrot which includes IVF plus preservation treatments, adoption and gender affirming care.
• Access to mental health services
• Annual company retreat
• Pre-tax commuter benefits plus CitiBike annual subscription.
• 401k
• Learning and development opportunities
• Flexible PTO policy
• Remote

If you are excited about contributing to a product that can have a lasting impact on our planet and you thrive in fast-paced, innovative environments, we would love to hear from you.