Redwoodcu
Growth Marketing Manager
149k - 197k USD
On-site
Full Time
#Marketing
#Growth Marketing
#Campaign Management
#Marketing Analytics
#CRM Platforms
#Salesforce
#Automation
#Budget Management
Redwoodcu is looking for a Growth Marketing Manager
Full TimeSeniorOn-siteUnited StatesMarketingGrowth MarketingCampaign ManagementMarketing AnalyticsCRM PlatformsSalesforceAutomationBudget ManagementEnglishMedical insuranceDental insuranceVision insuranceMental wellness budgetEmployee assistance program401kPaid time off
Redwood Credit Union is seeking a Growth Marketing Manager to lead our strategic initiatives in driving membership growth and engagement. As the largest financial institution in the North Bay and a nationally recognized employer, we are dedicated to serving our members with heart, integrity, and excellence.
Responsibilities
- Design and execute comprehensive growth strategies to acquire new members and improve long-term retention.
- Oversee integrated marketing campaigns, including digital, SEO, SEM, website, and email tactics.
- Develop engagement initiatives that prioritize personalization and value-driven communication.
- Advance our performance marketing capabilities by improving measurement, attribution, and ROI analysis.
- Utilize data-driven insights to optimize strategies and track campaign performance.
- Lead the implementation of marketing technologies to support automation, reporting, and scalability.
- Manage and mentor a high-performing team while fostering a culture of innovation.
- Monitor and optimize the growth marketing budget to ensure effective resource allocation.
- Partner with internal stakeholders, including the Digital Experience team, to align efforts with business priorities.
Must-haves
- At least eight years of experience in growth marketing, member acquisition, or customer engagement, preferably within the financial services sector.
- Bachelor’s degree in marketing, business administration, or a related field.
- Proficiency in marketing technologies, including CRM platforms like Salesforce, analytics tools, and automation software.
- Strong analytical skills with the ability to translate complex data into actionable strategies.
- Proven track record of managing marketing budgets and delivering measurable ROI.
- Exceptional communication and interpersonal skills.
- A strategic mindset that balances creative branding with data-driven results.
Benefits
The annual base salary for this position ranges from $149,385 to $196,817, depending on experience and qualifications.
- Medical, dental, and vision insurance.
- Mental wellness budget and employee assistance program.
- 401k retirement program with employer match.
- Competitive paid time off, including 11 company holidays and your birthday off.
Copy Permalink
