Growth Marketing Manager, Offline at Thuma

Thuma logo
Thuma

Growth Marketing Manager, Offline

Remote

Full Time

#Marketing

#Strategy

#Data Driven Decision Making

#Performance Optimization

#Creative

#Measurement

#Budget Management

#Cross Functional Collaboration

#Strategic Planning

#Testing

#Market Research

Thuma is looking for a Growth Marketing Manager, Offline

Sign up to unlock quick summaries and profile fit assessments

The Thuma team is seeking a Growth Marketing Manager, Offline. Reporting to the Director of Performance Marketing, this role will oversee all offline marketing channels, focusing on testing and expanding these avenues. Working closely with the entire performance marketing team to integrate offline efforts with other channels for optimal new customer acquisition.
Thuma’s Headquarters is based in the historic Presidio neighborhood of San Francisco. This role is flexible and can be based in San Francisco or remote. 
In recognition of the personal and professional benefits that team members gain from time spent together in person, we organize a range of events throughout each year designed to bring our entire team together!

This Might Describe You:
  • Bachelor’s degree in Marketing, Business, or related field.
  • 4+ years of marketing or media planning experience managing sizeable budgets. 
  • 3+ years experience directly managing offline channels (audio, TV, OTT, direct mail). E-comm or DTC experience is a plus. 
  • Experience executing strategy through agencies and partners, clearly communicating plans and roadmaps for partners to execute. 
  • Analytically and curious-minded with the ability to analyze complex data and make clear strategic recommendations
  • Experience partnering directly with a creative team to develop top-performing creative assets is a plus. 
  • Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals
  • Hunger for learning and staying up-to-date with industry trends.


  • Key Responsibilities:
  • Offline Channel Strategy and Execution: - TV, OTT, Audio, Direct Mail
  • Develop cohesive strategies for customer acquisition across offline channels.
  • Collaborate with cross-functional teams to identify testing opportunities (new channel, creative testing, landing pages) most likely to drive measurable results. 
  • Develop monthly channel budgets and flighting plans to maximize the reach and effectiveness of our offline channels. 
  • Data-Driven Decision-Making:
  • Analyze data from various sources (channel reporting, Rockerbox MTA, Media Mix Model, Category Trends) to inform decision-making and strategy for channel execution. 
  • Creative Development - Partner with our creative team to provide insights to refine targeting, messaging, and creative for offline campaigns.
  • Performance Optimization:
  • Understand the levers we have to optimize for specific KPI outcomes. 
  • Continuously monitor and optimize channel performance to best deliver to team KPI’s. 
  • Implement A/B tests and other experiments to help improve ROAS.
  • Reporting and Forecasting:
  • Forecast performance benchmarks for each channel to optimize towards. 
  • Provide regular updates to stakeholders on key drivers, insights, and KPI performance.
  • Creative Development and Channel Testing:
  • Develop impactful test plans to create iterative learning loops that refine our strategy across all offline channels. 
  • Provide actionable insights on creative performance with ideas for iterating on those learnings to develop the most impactful creative. 
  • Consumer Insights Measurement:
  • Act as the voice of the consumer across the company, communicating and acting on key insights from our market research agency with cross-functional teams.
  • Develop brand awareness and perception surveys necessary to uncover new learnings.


  • Why Join Us 
    Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
    Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions 
    Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
    Dream Setup: MacBook Air, Airpod Pros, Magic Mouse, Magic Keyboard, Display Screen, White board
    Flex Time: Run errands as needed, just get your stuff done
    Flexible PTO: We believe healthy, happy, relaxed people do better work
    Hybrid:  Flexibility to work between your home and our office with everything you need to be successful in both
    Employee Discount: We provide an employee discount of 40% off all Thuma products
    Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
    Commute Reimbursement: Up to $150 per month for your commute to our office
    Room Upgrade: A complimentary product credit when you start, worth up to $2,000
    Who We Are
    Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life’s simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience. 
    We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn. 
    Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.
    Thuma logo

    Thuma

    8 views

    1 applied

    Company Size

    101-250

    Markets

    Retail

    Social Media

    Visit Thuma
    Share this job
    Copy Permalink
    Open roles at Thuma
    Thuma logo
    Thuma

    Art Director

    us flag
    United States

    Hybrid

    Full Time

    #Creative

    #Brand

    #Adobe

    #Photoshop

    #InDesign

    #Illustrator

    #Figma

    Thuma logo
    Thuma

    Manager of Graphic Design

    us flag
    United States

    Hybrid

    Full Time

    #Marketing

    #Adobe Creative Suite

    #Figma

    #Typography

    #Layout Design

    Thuma logo
    Thuma

    Lifecycle Marketing Manager

    Remote

    Full Time

    #Marketing

    #Email Marketing

    #SMS Marketing

    #Project Management

    #Cross Functional Collaboration

    #Data Analysis

    #Klaviyo

    #Flows

    #QA Testing

    #Testing

    Discover similar jobs
    Pathstream logo
    Pathstream

    Director, End User Content Strategy

    120k - 175k USD

    Remote

    Contractor

    #Content Strategy

    #Marketing

    #Content Marketing

    #Creative Direction

    #Video Production

    #Writing

    #Data Analysis

    #Contractor Management

    #Content

    #Brand

    #Collaboration

    Outsourcedstaff logo
    Outsourcedstaff

    Senior Video Editor

    Remote

    Full Time

    #Social Media

    #Video Editing

    #Marketing

    #Adobe Premiere Pro

    #After Effects

    #Photoshop

    #Graphic Design

    #Photo Editing

    #Storytelling

    Numan logo
    Numan

    Head of Engineering

    Remote

    Full Time

    #Health Tech

    #Engineering Leadership

    #Digital Health

    #Team Building

    #Product Engineering

    #Regulatory Compliance

    #AI Tools

    #Cross Functional Collaboration

    #Technical Architecture

    Quest Resource LLC logo
    Quest Resource LLC

    Project Manager

    Remote

    Full Time

    #Project Management

    #Scheduling

    #Budget Management

    #Design

    #Risk Management

    #Procurement

    #Coordination

    #Quality Control

    #Client Communication

    S
    Sahara AI

    Social Media Manager

    Remote

    Contractor

    #Social Media

    #Web3

    #Marketing

    #Social Media Marketing

    #Content Creation

    #Community Engagement

    #Analytics

    #Twitter

    #Discord

    #YouTube

    #Figma

    #Copywriting

    Cagents logo
    Cagents

    Marketing Creative Coordinator

    Remote

    Full Time

    #Marketing

    #Graphic Design

    #Project Management

    #adobe indesign

    #Adobe Illustrator

    #Adobe Photoshop

    #Microsoft Office

    #Canva

    #Video Editing

    #Social Media

    Harold Jean-Louis, Inc. logo
    Harold Jean-Louis, Inc.

    Social Media Marketer

    Remote

    Internship

    #Social Media

    #Marketing

    #Content Creation

    #Strategy

    #Database Development

    Modern Health logo
    Modern Health

    Director, People Business Partner

    146k - 215k USD

    Remote

    Full Time

    #Mental Health

    #HR

    #Tech

    #HR Business Partnering

    #Strategy

    #Organizational Design

    #Leadership Development

    #Performance Management

    #Change Management

    #Program Management

    #Data Analysis

    #Employee Relations

    Momentum Data logo
    Momentum Data

    Global ABM Director

    Remote

    Full Time

    #Account Based Marketing

    #B2B Marketing

    #Martech

    #Marketing

    #Strategy

    #Pipeline Generation

    #Sales

    #Orchestration

    #ROI

    #B2B SaaS

    #Collaboration

    PramiraTech logo
    PramiraTech

    Digital Marketing Consultant

    Remote

    Full Time

    #Digital Marketing

    #Telecom

    #Social Media

    #Creative

    #Infographics

    #Scheduling

    #Content Creation

    S
    Savant Systems

    Technical Sales Manager

    us flag
    United States

    Remote

    Full Time

    #Technical Sales

    #Sales Support

    #System Design

    #Support

    #Product Training

    #Technical Support

    #Testing

    #Events

    Level99 logo
    Level99

    Manager Field Marketing Partnerships PR

    Remote

    Full Time

    #Field Marketing

    #Partnerships

    #Public Relations

    #Marketing

    #Brand Partnerships

    #Project Management

    #Campaigns

    #Event Management

    #Data Analysis

    #Relationship Building

    #Creative Strategy

    SocialLighthouse1 logo
    SocialLighthouse1

    Social Media Community Manager

    Remote

    Part Time

    #Social Media

    #Community Management

    #Marketing

    #Content Creation

    #Community Engagement

    #Monitoring

    #Content

    #Copywriting

    #TikTok

    #YouTube

    Getty Images logo
    Getty Images

    Senior Creative Insights Researcher

    Remote

    Full Time

    #Creative

    #Research

    #Market Trends

    #Data

    #PowerPoint

    #Excel

    #Content Management

    #Trend Analysis

    StreemEnergy logo
    StreemEnergy

    Commercial Manager

    Remote

    Full Time

    #Sales

    #Renewable Energy

    #Lead Generation

    #Prospecting

    #Negotiation

    #Account Management

    #Market Research

    #Networking

    #Relationship Building

    Welltech logo
    Welltech

    Senior User Acquisition Manager

    Remote

    Full Time

    #User Acquisition

    #Paid Social

    #Digital Marketing

    #Ads

    #TikTok

    #Testing

    #Google Analytics

    #MS Excel

    #Google Sheets

    Innova Market Insights logo
    Innova Market Insights

    Commercial Manager

    Remote

    Full Time

    #Business Development

    #Market Intelligence

    #B2B Sales

    #Strategic Thinking

    #Negotiation

    #Sales Pipeline

    #Market Research

    #AI Tools

    #Korean

    Propel Software logo
    Propel Software

    Industry Product Marketing Director

    Remote

    Full Time

    #Product Marketing

    #Tech

    #Manufacturing

    #Strategy

    #Competitive Intelligence

    #Content Creation

    #Sales Enablement

    NECSWS logo
    NECSWS

    Product Manager

    gb flag
    United Kingdom

    Remote

    Full Time

    #Social

    #Product Management

    #Technology

    #Market Research

    #Collaboration

    #Business Case Development

    #Management

    #Stakeholder Engagement

    #Agile Methodologies

    P
    Prolific

    Field Marketing Manager

    120k - 140k USD

    Remote

    Full Time

    #Field Marketing

    #Marketing

    #B2B Marketing

    #Event Strategy

    #Pipeline Generation

    #Outreach

    #Content Creation

    #Metrics

    #Collaboration

    #Communication Skills

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.