Growth Marketing Manager, Offline at Thuma

At Thuma, we are dedicated to elevating the bedroom experience through thoughtful design and quality craftsmanship. As a lifestyle brand focused on modern convenience, we believe in celebrating life's simple pleasures. We are currently looking for a talented Growth Marketing Manager to join our team and help us expand our reach through offline channels. Whether you prefer working from our historic headquarters in the Presidio neighborhood of San Francisco or from a remote location, we provide the flexibility and support you need to thrive.

What is this role?

This is a full-time, senior-level position reporting directly to our Director of Performance Marketing. You will take the lead on our offline marketing strategy, which includes channels like audio, TV, OTT, and direct mail. Your primary goal is to drive new customer acquisition by testing new avenues and integrating offline efforts with our broader performance marketing initiatives. We value diverse perspectives and encourage you to apply even if your background does not perfectly align with every requirement listed.

What will you do?

• Develop and execute comprehensive offline channel strategies while managing monthly budgets and flighting plans to maximize our reach.
• Use data from various reporting sources and media mix models to make informed decisions, optimize performance, and run A/B tests that improve our return on ad spend.
• Partner closely with our creative team to provide actionable insights that refine our targeting and messaging, ensuring our campaigns are as impactful as possible.

What makes you a great fit?

To be successful in this role, you should possess a blend of analytical rigor and creative thinking. We are looking for someone who is curious, hungry to learn, and capable of communicating complex ideas to stakeholders at all levels. You should be fluent in English and bring the following qualifications to the table:

• A Bachelor’s degree in Marketing, Business, or a related field.
• At least 4 years of experience in media planning or marketing, specifically managing significant budgets.
• A minimum of 3 years of direct experience with offline channels such as audio, TV, OTT, or direct mail, with a preference for candidates who have worked in the e-commerce or direct-to-consumer space.
• A proven ability to execute strategies through external agencies and partners.
• Strong analytical skills with the ability to translate complex data into clear strategic recommendations.

What's in it for you?

We are committed to supporting our team members both personally and professionally. Beyond a collaborative and inclusive culture, we offer a robust package of benefits and perks:

• Financial Security: We offer equity compensation, a 401k program with a company match of up to 6%, and comprehensive medical, dental, and vision insurance.
• Well-being and Balance: Enjoy flexible paid time off, 12 weeks of paid parental leave, an employee assistance program, and a company-sponsored membership at One Medical.
• Work Environment: We provide a full home office setup, including a MacBook Air and other essential tech, along with a $100 monthly cell phone stipend.
• Additional Perks: You will receive a 40% discount on all Thuma products, a complimentary product credit of up to $2,000 upon starting, and commuter benefits of up to $150 per month.
• Growth: We support your professional development and offer tuition reimbursement to help you continue learning.