Growth Marketing Manager, Conversion & Experimentation at Greenlight

Greenlight is the leading family fintech company helping parents raise financially smart kids. We serve more than 6 million families through our award-winning banking app that automates allowance, manages chores, sets spend controls, and supports investing for the future.

Responsibilities

• Lead the full-funnel Conversion Rate Optimization roadmap to drive registration and device purchase growth.
• Design and run A/B and multivariate tests across marketing pages, signup flows, onboarding, and upsell experiences.
• Build and prioritize an experimentation backlog using analytics, user behavior data, and growth hypotheses.
• Own onsite product merchandising strategy for web and Amazon storefronts, including plan positioning, pricing presentation, and bundling.
• Refine value proposition messaging for different audience segments and traffic sources.
• Collaborate with product and pricing teams to reduce friction between marketing pages and registration flows.
• Optimize multi-step signup experiences, form completion rates, and mobile-first conversion paths.
• Ensure compliance and trust signals are integrated without harming conversion performance.
• Manage MarTech enablement, including tracking, tagging, QA processes, and experimentation frameworks.

Must-haves

• 5 to 8 years of experience in Conversion Rate Optimization, growth marketing, product growth, or performance UX roles.
• Proven track record of increasing conversion rates through structured experimentation and UX optimizations.
• Hands-on experience managing MarTech stacks and marketing tracking implementations.
• Experience collaborating with marketing, product, engineering, analytics, and lifecycle teams.
• Ability to manage Shopify site, apps, and funnel optimizations for ecommerce.
• Experience overseeing Amazon storefronts and product listing page optimizations.
• Strong written and verbal communication skills in English.

Nice-to-haves

• Experience in fintech, financial services, or regulated industries.
• Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels.
• Hands-on experience implementing and managing tagging frameworks using tools like Google Tag Manager, Segment, or similar platforms.
• Track record of leading QA processes for marketing tracking implementations and maintaining documentation for event schemas and tagging governance.

Benefits

The estimated base pay range for this position is $105,000 to $145,000, depending on location, experience, and skill set. Additional compensation includes a discretionary performance bonus and equity rewards.

• Medical, dental, and vision insurance with HSA match.
• Paid life insurance, AD&D, and disability benefits.
• Traditional 401k with company match.
• Unlimited PTO, paid company holidays, and pop-up bonus holidays.
• Professional development stipends.
• Mental health resources and 1:1 financial planners.
• Fertility healthcare and 100% paid parental and caregiving leave, including cleaning service and meals during leave.
• Flexible remote work with both remote and in-office opportunities.