Growth Marketing Lead at Scoopforwork

Are you ready to help us shape the future of the modern workplace? At Scoop, we have been dedicated since 2015 to removing the obstacles that prevent teams from connecting, allowing everyone to focus on their best work regardless of their physical location. We are a team of passionate, product-obsessed builders who truly believe that the future of work is hybrid, and we are looking for someone who shares our vision to join us on this journey.

What you bring

As our Growth Marketing Lead, you will take ownership of our user acquisition and adoption strategies to help hybrid employees globally discover the benefits of our platform. This full-time, hybrid role is open to candidates anywhere. You will be instrumental in driving our product-led growth initiatives by focusing on the following core responsibilities:

• Develop and execute comprehensive growth and acquisition strategies across SEO, content, and various other marketing channels.
• Manage and optimize the entire user funnel, starting from the initial landing page experience through to onboarding and early education.
• Design and implement continuous A/B testing programs to improve website conversion rates and overall user journey effectiveness.

Requirements

We are looking for a candidate with at least 6 years of professional experience, including 4 years specifically within marketing or growth-focused roles. You should have a proven background in SaaS or Product-Led Growth environments. We value individuals who possess a heavily analytical and quantitative approach to experimentation. Proficiency with essential marketing technologies, such as Google Analytics, Google Tag Manager, and HubSpot, is vital. You should be a strong communicator who is comfortable working in a fast-paced, startup environment where being scrappy and adaptable is key to driving meaningful results.

What we offer

We are committed to fostering a culture that supports flexibility and work-life balance. We provide the following benefit to support our team members:

• Hybrid work arrangements.

How to Apply

If you are excited about the future of work and want to help us make flexible employment effortless and universal, we want to hear from you. Please reach out to us with your application, even if you do not feel you meet every single requirement listed above. We value diverse backgrounds and unique perspectives, and we look forward to learning more about your experience and how you can contribute to our mission.