Growth Marketing Lead
Remote
Part Time
#Marketing
#Growth
#Community Building
#Performance Marketing
#Data Analysis
#Growth Strategy
#Paid Marketing
#Organic Marketing
#Hypothesis Testing
#Customer Acquisition
About you:
You are a community minded, data driven, multi-channel marketeer who can focus on building an engaged community of advocates, who loves nothing more than pursuing growth.
Ideally you’ll have at least 3 years under your belt, but you’ll be hungry to make your own mark and help build a growth engine from scratch. You’re experienced and confident enough to help shape our overarching Growth Strategy, but also happy to roll up your sleeves and pitch in at all levels. We’re a start up after all.
With a focus on community building, acquisition, performance marketing and hypothesis testing, you’ll be the perfect complement to our Brand Marketing Lead who is all about brand positioning, content and engagement. We want you two to be the dream team, so close collaboration is absolutely critical to this role. As is trust and transparency.
Ideally you're already a resale convert, having sold on depop, Vestiaire, Grailed, Ebay, Vinted etc.
The purpose of this role:
To increase supply and demand by project managing, implementing and reporting on growth experiments and work streams across the business
Work across the team to constantly test, revise and improve our Growth Strategy
To manage a Growth Intern on implementing and tracking experiments, referrals and digital marketing activity
Role and responsibilities
Drive early stage customer acquisition with strategic direction and tactical execution of paid and organic channels
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Design and implement tracking plans, interpreting qualitative and quantitative data to inform decisions across product and growth
Uncover and leverage new emerging channels and opportunities to accelerate growth
Work with the Founders and the Marketing Team to drive our product improvements and continuously optimise customer journeys and conversion funnels
Work with the Brand Marketing Lead to test and refine the Growth Strategy
Train and manage a Growth Intern to implement and track growth experiments and initiatives
Design and implement tracking plans, interpreting qualitative and quantitative data to help inform decisions across product and growth
Updating the team and reporting on paid marketing performance
