Growth Marketing Lead at Axual

Growth Marketing Lead – Build the Engine, Drive the Pipeline, Scale the Impact

Axual is entering an exciting new phase of European expansion, and we’re looking for a Growth Marketing Lead to build and lead a performance-driven marketing function from the ground up.

If you love experimenting, testing, optimising, and turning insights into measurable pipeline results, this is your opportunity to make a direct impact on company growth.

🎯 What You Will Own

Growth Strategy & Funnel Performance
✅ Design and execute CRO experiments across website, landing pages, and lead flows
✅ Build and optimize ABM journeys targeting key industries and decision-makers
✅ Define and manage lead scoring models, lifecycle stages, and automation workflows in HubSpot

Campaigns & Performance Marketing
✅ Run and continuously optimize paid media campaigns (LinkedIn, Google, Bing) with a focus on CAC efficiency and pipeline contribution
✅ Align tightly with Sales to ensure campaigns drive quality and intent, not just volume
✅ Partner with the Content Marketer to turn positioning and messaging into high-performing campaigns and assets

Automation, Analytics & Website Performance
✅ Transform the website into a conversion-focused growth engine
✅ Own HubSpot automation architecture, lead routing, and nurturing sequences
✅ Build dashboards and performance reporting to improve pipeline velocity and conversion rates

Leadership & Execution
✅ Collaborate cross-functionally with Sales and Product on GTM priorities and execution
✅ Report directly to the CEO, owning pipeline growth and marketing performance

✅ What You Bring

🔹 5+ years in B2B SaaS growth, demand generation, or performance marketing
🔹 Proven success running CRO experiments, optimising paid media, and driving pipeline-focused campaigns
🔹 Hands-on experience with HubSpot or equivalent CRM/marketing automation tools
🔹 Strong analytical mindset, comfortable with dashboards, metrics, and experimentation loops
🔹 Experience collaborating with Sales and Product to align growth initiatives with GTM motions
🔹 A leadership mindset: you love guiding others while staying hands-on and execution-driven

Nice to have:
⭐ Experience in data infrastructure, event streaming, integration, or iPaaS software
⭐ Familiarity with SEO, interactive demos, or product tour tooling
⭐ Fluency in Dutch (optional)

💼 Why Join Axual?

🚀 Be part of a fast-growing European tech scale-up redefining real-time data streaming
💡 Own both strategy and execution, full accountability, zero micromanagement
🎯 Work directly with the CEO and leadership team, shaping our go-to-market engine
⚡ Build a modern growth stack centred on experimentation, data, and automation
🤝 Collaborate with talented teams in Sales, Product, and Engineering
🌍 Work with leading enterprise customers in finance, energy, and government
📈 Enjoy real decision-making power, measurable outcomes, and visible impact
🎓 Dedicated training and learning budget to grow your expertise
🏡 Hybrid and flexible working setup with autonomy to manage your own schedule
💻 Great tools and resources, MacBook Pro, WFH budget, and premium tech stack
🎉 Vibrant, down-to-earth team culture, direct, collaborative, and growth-minded

🚀 Ready to Build the Growth Engine?

If you’re ready to design, optimize, and scale a B2B growth engine with full pipeline ownership, and want to see your work directly impact revenue, we’d love to meet you!

Apply now and help power Axual’s next phase of growth.