Growth Marketing Coordinator at ALKU

We are seeking a dynamic and detail-oriented individual to join our marketing team as a Growth Marketing Coordinator. This role is ideal for someone passionate about data-driven marketing strategies and eager to contribute to the growth and success of our organization. The Growth Marketing Coordinator will work closely with cross-functional teams to execute and optimize marketing campaigns, drive user acquisition, and enhance audience engagement across various channels and areas of the business.

Duties/Responsibilities:

• Develop and execute lead generation strategies to support different areas of the business.
• Assist in development and execution of multi-channel marketing campaigns to drive user acquisition, retention, and growth.
• Utilize a combination of inbound and outbound marketing techniques to attract and engage ALKU audiences.
• Collaborate with marketing team and cross-functional teams to create compelling audience personas and messaging to support channel campaigns targeting multiple audiences.
• Implement and manage marketing workflows to nurture audiences and drive engagement throughout customer lifecycles both internal and external.
• Manage and optimize paid media channels on platforms such as Google Ads, LinkedIn, Meta Business Suite, and HubSpot.
• Monitor and analyze campaign performance data and key metrics to evaluate effectiveness and areas for optimizations.
• Support the optimization of landing pages, conversion funnels, and user experiences to improve conversion rates and user experience.
• Monitor industry and audience trends, and best practices in growth marketing to stay ahead of the curve.
• Provide regular updates and reports on marketing campaign performance, key metrics, and actionable insights to stakeholders.
• Maintain up to date knowledge of our target audiences, services, and competitive landscape to effectively position ALKU in the market.
• Other ad-hoc requests as needed.

Qualifications:

• 3-5 years of experience in growth marketing, lead generation, digital marketing or a related role.
• BS/BA Marketing, Business Administration, or related field
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proficiency in marketing automation platforms, CRM systems, and digital tools such as HubSpot, Google Analytics, Google Ads, Google Search Console, and LinkedIn campaign manager.
• Knowledge of SEO, SEM, paid media marketing preferred.
• Proficient with Microsoft Office Suite or related software.

Required Skills/Abilities:

• Positive, motivated, detail-oriented personality
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to prioritize tasks manage multiple projects at a time
• Ability to function well in a high-paced and at times stressful environment.

ALKrew Benefits: 

• Weekly pay (salary + commission) 
• PTO package (plus birthday day and volunteer time off) 
• Student loan reimbursement  
• Health benefits 
• Competitive 401K match 
• Employee resource groups  
• Childcare reimbursement

National Awards: 

• CollegeGrad.com Best Place to Work for Entry Level Employees  
• Fortune Best Place to Work for Millennials  
• Staffing Industry Analysts (SIA) Best Staffing Firms to Work For 
• Great Place to Work 100 Best Small or Medium Workplaces 
• Boston Healthiest Employers 

** Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time **